With a right goal and technical support, Hospitality, Travel and Tourism companies can take a big leap in terms of Inbound Marketing. Ensuring user finds us quicker than others, keep track of competitors, always try to be one step ahead. Promotion on Social Media is one of the key things in Inbound Marketing. Check our detailed guide for Inbound Marketing For Hospitality, Travel And Tourism Industry:

1. www.omnepresent.com
Inbound Marketing For
Hospitality,
Travel And Tourism Industry

2. www.omnepresent.com
Table Of Content
Introduction
● What is Inbound Marketing for Hospitality, Travel and Tourism Industry
● Inbound Marketing and the Relocation in the Hospitality, Travel and Tourism Industry
Key Factors
● #1 Getting Discovered By Users
○ Developing The Content
○ Making the most of Blogging
○ Optimizing Websites
○ SEO for Hospitality, Travel and Tourism based websites
○ Exploiting Social Media and Hospitality, Travel and Tourism portals
○ Paid Ads
○ What does a Brand mean?

3. www.omnepresent.com
● #2 Transforming Leads into Customers
o Transforming Strangers into visitors, and those visitors into customers
o Understanding Call To Action
o Whats a Landing Page?
o Encouraging The Leads
o An Idea about Lead Qualification
o How Email Marketing can be used to get the Travelers attention?
● #3 Inspecting the Process
○ Perceiving Plan Do check Act
○ Inspecting the Strategies and improving
○ Enhanced Trading and Establishing Partnerships
○ Rebuild Relationships with the target audience
○ Mobile platforms and App Based Services

4. www.omnepresent.com
Inbound Marketing For Hospitality, Travel and Tourism
Industry
● A retreat of the traditional form
of marketing
● Its all about providing content
relevant to customer
● The idea is to keep presenting the
content to the customer through
websites, call to action, email
marketing, encouraging them to
plan a trip through your company

5. www.omnepresent.com
Inbound Marketing And The Relocation In The Hospitality,
Travel and Tourism Industry
Why This Change..?
● Customer can be choosy
● The one who reaches what customer
needs, succeeds
● Inbound and digital marketing are the
launchpads to success
Do You Know..?
● How many people are on the “Do no
Disturb list”...?
● How many people skip the ads on TV..?
The answers can be Gobsmacking

6. www.omnepresent.com
Getting Discovered By Users
● Search Engine Optimization is the
ultimate factor
● Getting discovered by user
depends totally on the Content,
Keywords and Titles
● Relevant content will help more
people reach you in Search on
various Search Engines

7. www.omnepresent.com
Transforming Leads Into Customers
● Taking follow-ups from the user
every time he/she comes online
● Constantly appearing Call-To-Action
would do the trick (Cookies will be
the playmaker here)
● Keep the user connected to your
website
● Feed the information based on the
profile of uses based on his data

8. www.omnepresent.com
Inspecting The Process
Perceiving Plan Do Check Act
● Plan
○ Working on strategies to provide a comfortable
online experience while making reservations
● Do
○ Information Accumulation from the leads (key
elements : call to action and landing pages)
○ Transform strangers into customers
● Check
○ Scrutinize the users pattern, likes, dislikes, hobbies,
interest
● Act
○ Modify the structure according to market flexibility
○ Innovate new strategies, present new packages to
keep the customers tied up

9. www.omnepresent.com
Hospitality, Travel and Tourism Marketing With An Advanced View
● A new approach to inbound
marketing to attract potential
travelers, with the help of new
strategies and technologies
● Understanding the travelers need,
likeability based on his profiling
through Call-To-Action and Landing
Page Forms
● Releasing new attractive offers and
constant direct online support for
customer satisfaction

10. www.omnepresent.com
#1 Key Factor: Getting Discovered By Users
Developing The Content
● Understanding what the potential
travelers want
● Keeping track of what the competitors
are up-to
● Regularly updating the content so that
user gets the fresh and new content
● Use Infographics / Multimedia also
rather than more text

11. www.omnepresent.com
#1 Key Factor: Getting Discovered By Users
Making The Most Of Blogging
● Question!
○ Do you know what percent of
companies converted leads into
customers through their blogs?
○ The answer could be quite surprising
● Blogging is of great use for SEO
● Important industry members share
ideas through blogs

12. www.omnepresent.com
#1 Key Factor : Getting Discovered By Users
Optimizing Websites
● All the components of the website
must be optimized, such as content,
multimedia and SEO as well
● User should be comfortable with the
structure and content of the website
● If user likes what he sees, the
comebacks increase and so the
success rate
● The content needs to be sensible

13. www.omnepresent.com
#1 Key Factor : Getting Discovered By User
SEO For Hospitality, Travel And Tourism
Based Websites
● Studying how the queries are answered
based on keywords that a traveler provides
to a search engine
● Making sure that the appropriate set of
keywords is used to stand out in the search
for your target traveler
● Strategizing and managing the content
throughout the site to provide the search
engine to identify you when a applicable to
your site content search is done by user

14. www.omnepresent.com
#1 Key Factor : Getting Discovered By Users
Exploiting Social Media And Hospitality,
Travel And Tourism Portals
● Social media is growing impressively
over the years and the business is
promoted over it is getting benefits
● Gives Opportunities to interact
before taking decisions related to
planning trips and choosing a hotel
or restaurants to dine at
● Projecting the expertise on the
portals to fetch the clientele to your
site where the final process is done

15. www.omnepresent.com
#1 Key Factor : Getting Discovered By Users
Paid Ads
● These are the ones that appear on top
of the search results as a sponsored link
● It allows you to modify the keywords
according to your target travelers needs
● Helps in getting a sense of the amount
of traffic to your website
● Different from traditional ads, displays
what is needed by the user

16. www.omnepresent.com
#1 Key Factor : Getting Discovered By User
What Does A Brand Mean?
● A brand is a benchmark, an assurance of
the quality that user expects from it in
terms of Hospitality, Travel and Tourism
packages
● Your brand name gives a message about
the behaviour and setup of the trips that
you provide, and your hotel services also
● Should be identified easily by the user.
Good presentation of brand will help in
promotions

17. www.omnepresent.com
#2 Key Factor : Transforming Leads Into Customers
Transforming Strangers Into Visitors, And
Those Visitors Into Customers
● Encourage the visitor to be transformed
into customers with the help of exclusive
offers and discounts
● Keep the offers specific to the users
interest, unnecessary offers will not help
● Let the user understand the whole
structure, no need to hammer him/her
with too many ads, a timely reminder
would do the job

18. www.omnepresent.com
#2 Key Factor : Transforming Leads Into Customers
Understanding Call-To-Action
● Clicking on Call-To-Action redirects
you to a form known as landing
page form. Filling that leads you to
accessing the offer benefits
● Tempting Call-To-Action will
provoke the user to click and sign
up for the services

19. www.omnepresent.com
#2 Key Factor : Transforming Leads Into Customers
Whats A Landing Page?
● The Next step to a Call-To-Action
● Its a Form that appears when a user
clicks a Call-To-Action, it asks for user
details like contact information and
personal data, use minimum
description to introduce
● Filling and submitting it allows the
user to use the offers
● This is how a stranger is converted
into a lead

20. www.omnepresent.com
#2 Key Factor : Transforming Leads Into Customers
Encouraging The Leads
● Need to build confidence in leads
mind that this is the right product or
offer to them, motivate them to
invest
● Providing relevant and ample
information about the packages and
trip plans is the “Building Block”
● Keeping the user updated about his
status in the selling cycle. maintaining
relationships is crucial

21. www.omnepresent.com
#2 Key Factor : Transforming Leads Into Customers
An Idea About Lead Qualification
● Keeping the lead tied and
encouraging them constantly by
being connected to them
● One thing needs to be
understood that not every lead
will be scored. still it is needed to
be in touch with them through
follow ups regularly

22. www.omnepresent.com
#2 Key Factor : Transforming Leads Into Customers
How Email Marketing Can Be Used To Get
The Travelers Attention?
● Subscription to the newsletters,
ebooks and other related things will
drive the attention of the lead
● It has to be scheduled well
● “Opt in” options can allow the users
to receive notification
● No need of using tough words.
keeping the title easy and the content
short to understand will tempt the
user to stay subscribed

23. www.omnepresent.com
#3 Key Factor : Inspecting The Process
Inspecting The Strategies And Improving
● Examining the process and learning,
finding the unidentified opportunities
● Need to take into consideration what
needs to be done to get better in
future
● Visitors, Leads, Customers need to be
tracked regularly

24. www.omnepresent.com
#3 Key Factor : Inspecting The Process
Enhance Trading And Establishing
Partnerships
● Online maintenance of user data has
allowed the companies with a greater
access to operator networks
● Establishing and Maintaining a contact list
in order to understand the position of the
lead in selling cycle
● It is not a good practice to keep spamming
the leads. Handle them with ease

25. www.omnepresent.com
#3 Key Factor : Inspecting The Process
Rebuild Relationships With The Target
Audience
● It takes time to keep the public sticked to us
when the Techniques of Marketing change
● Promotion over social media helps to keep the
audience tied up
● Facebook Pages, Twitter Handles, Blogger and
Others social media websites provide a great
set of opportunities
● Utilizing new trends in social media helps you
stand out

26. www.omnepresent.com
#3 Key Factor : Inspecting The Process
Mobile Platforms And App Based Services
● Smartphone is the need of the day
● Many androids, ios and other
smartphone users are active every day
● Mobile websites and apps has to be
very efficient and easy for enriched
mobile experience
● Keeping the size of downloadable
content to a minimum for effective
usage

27. www.omnepresent.com
Conclusion
● With a right goal and technical support, Hospitality, Travel
and Tourism companies can take a big leap in terms of
Inbound Marketing
● Call to Action and Landing Page forms are crucial in
encouraging new customers
● Ensuring user finds us Quicker than others
● Keep track of competitors, always try to be one step
ahead
● Promotion on Social Media is one of the key things
● Considering the Importance of Mobile based websites
● Keywords, Title and Content need to be applicable for
SEO
● Understand the need and current trends of Hospitality,
Travel and Tourism Market
● Keep the content Descriptive, Infographic, and updated
time to time

28. www.omnepresent.com
OmnePresent Services

29. www.omnepresent.com

30. www.omnepresent.com
Contact Us
info@omnepresent.com
www.omnepresent.com