- Pinterest will help to promote your business
- Pins, Rich Pins, Boards and Guided search are the things that will allow business to rise
- Associating Pinterest with social media
- Help with Market Research
- Improves page ranks with SEO
- Helps you make your brand aware
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What Is Pinterest?
Social Network
Allows users sharing stories i.e. ‘pins’
Here everything goes on your board
(similar to Facebook walls)
Pins and Repins
Pinterest is more image oriented
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Why is it Used?
To share stories based on personal experience
To promote products or services
Improves personal interaction among people
with similar like abilities
It is collection of interest all at the same place
Provides a variety of suggestions when it
comes to search
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How To Use It?
User registration can be from email or
connecting other social sites
Logging with Facebook helps you find
Facebook friends on Pinterest as well
You can invite people or Facebook friends
to join and also make new connections
based on common interests
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Things That Complete Pinterest
Pins : Uploading, Storing, Managing and
Sharing Images
Repin : Lets user add another users pins to
his/her own board
Board : Similar to a Facebook timeline where
user adds all his/her pins i.e. media and stories
Guided Search : Provides with relevant
suggestions
Messages : Allow sharing messages
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Seamless Integration
Facebook : Allows you to log in to
Pinterest
Twitter : This Microblogging site
allows cross social media sharing
Blogger : It lets you blog and create
stories that you can share with
interested users
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Pinterest For Business
Helps you do market research
Allows creating boards with keywords in the title
Description to give an idea about the product
Create proper link back to your site
You can share your Pins and Boards on social media channel
Rich Pins
Provides a platform to sell your product
It enhances your brand, lets the user be aware of the brand
Customer Support
Improves your page rank in search engine
Integrate with your blog
Helps you to stand out in competition
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Helps you understand the audience
Helps you understand user behaviours
Lets you set the goal for future
promotions
You can identify the potential customers
Helps in getting brief idea about the
market trends
Helps you understand the culture that
particular business follows
Market Research
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Creating Boards With Keywords In The Title
Helps categorizing products based on their
type
Enhances search capabilities
Lets more customers to find your business
Keywords plays a crucial role in searching
titles
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Optimized Search Results
Enables your content structure to
be relevant
Will allow you to keep it short
and simple
Shouldn’t mislead the target user
Description should have
infographics
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Create Proper Link Back To Your Site
Make sure that user is redirected to the
intended site
Pins can be added in two ways
In the Description
In the Source for the pin
Link back through Call-To-Action provides a
base to attract business
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Share Pins And Boards On Social Media Channel
We can tweet our pins and share with
others
We can use Facebook posts to share
our pins
Blogging links to pins with the short
and relevant description
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Rich Pins
5 categories of Rich pins:
Movie, Recipe, Article, Product, and Place
Meta tag can be used to prepare your
website, for starters
To get your Rich pins on Pinterest, test them
Get Technical support if you are not aware
of the aspects
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Customer Support
Assist customers in making cost effective
and correct use of a product
Assist customers in installation, training,
troubleshooting, maintenance,
upgrading
Assisting customers with online support
for queries 24x7
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Improves Page Rank In Search Engine
SEO helps in improving page ranks
Content needs to be relevant
Keywords have to be optimized for
the content
Description should be simple and
sound
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Integrate With Your Blog
Blog is essential for SEO
Most of the companies promote
their brands through blogs
Significant to get valuable inbound
links
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Helps You To Stand Out In Competition
Need to understand the strategies
the rivals are implementing
Helps you explore more new
innovative idea with offers and
content
Enables you to learn new thing and
understand what you have done in
the past
Helps you get the idea of how to
present your content.
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Conclusion
Pinterest will help to promote your
business
Pins, Rich Pins, Boards and Guided search
are the things that will allow business to
rise
Associating Pinterest with social media
Help with Market Research
Improves page ranks with SEO
Helps you make your brand aware
22. www.omnepresent.com
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