In depth guide on how to use LinkedIn for Business

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How To Use
For Business?

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LinkedIn…?
● A professional social network
● Helps to make better use of
your professional network
● Gives you access to people,
jobs and opportunities
How To Use LinkedIn For Business?

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LinkedIn Homepage
● Provides businesses an
excellent opportunity to
boost their products and
services
● Hire top professionals and
share useful updates to the
right target audience

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Good Idea To Create LinkedIn Profile
● More Profile views is great for
Branding
● You will get more website traffic
● Make a visually appealing profile
● Permission to be in contact
● Use it to showcase everything
that doesn’t fit your CV

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Personal Details
● Add telephone number
● Address, Birthday and Marital
Status
● Personalize your Profile as humans
are going to interact with it
● People will want to connect to a
well-managed profile

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Add Additional Details
● List down your personal interests
● Give others a better image of you
● Mention if received awards and honors
● Stay active on site

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Optimising LinkedIn Profile For SEO
● Add your public profile URL with
your name by changing permalinks
● Add custom anchors to links
● Use best keywords in the summary
section

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Connecting To People
● Begin with people you know
● Search people by company
● Begin asking and answering
questions
● Renovate your status often

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LinkedIn Groups
● Provides a platform reach and
engage customers online
● Allows individuals to share
content, make business contacts
and become industry experts

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Basic Types Of Groups In LinkedIn
● Private Groups
● Member-Only Groups
● Open Groups

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Tips For Creating Group In LinkedIn
● Your Group name is important
● You can create group for industry as
well as for your company
● Design appealing group logo
● Develop custom webpage for the group

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Ways To Increase Business Using LinkedIn
● Evolve your network
● Ask to make introductions
● Make use of “what are you
working on” feature
● Develop and market valuable
content

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Ways To Use LinkedIn For Business
● Develop a LinkedIn company page
● Search and participate in LinkedIn
groups with local tie-ups
● Start blogging on LinkedIn

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Grow Your Business Through LinkedIn
● Enhance each employee of
your business
● Secure LinkedIn Support
● Showcase your work in videos,
slides, interviews,
infographics, whitepapers

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Link Applications To Promote Content
● Blog Links
○ For excellent informative content
● Box.net files
○ For larger content shared via cloud
● Slideshare
○ For presentations

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Start Discussions In LinkedIn
● You can start discussions from groups
discussion page
● Click the group name
● Enter your topic or question
● Enter details in “Add more details box”
● Click share

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LinkedIn Advertisements
● Self-service advertising solution
● Allows you to create and place
advertisements on LinkedIn
website
● You can create an advertisement
● Select a target audience
● Set your budget and bid

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Conclusion
● LinkedIn for Business can be used
for Exponential Growth
● Hire top professionals who will
align themselves with your
business as per your requirements

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com