Lead generation is the main reason of creating and maintaining a social media presence for most businesses To make social media an effective platform for generating leads, you should have a social media account. The more fans and followers organizations have for their social media presence, the better social media reach they will have

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How To Increase Social Media Reach

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● Lead generation is the main
reason of creating and
maintaining a social media
presence for most businesses
● To make social media an
effective platform for generating
leads, you should have a social
media account.
● The more fans and followers
organizations have for their
social media presence, the
better social media reach they
will have
Introduction

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Ways to Attract Fans and Followers
● Increase Your Social Media Presence
● Advertise Your Presence Everywhere
Socially
● Share Relevant Content
● Include Social Sharing Buttons In
Contents
● Build Relationships With People In Your
Industry
● Interact With People
● Create Custom Facebook Welcome Page
● For New Fans And Followers, Offer
Incentives

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Increase Your Social Media Presence
● Organizations must make sure that their
social presence should be increased with
respect to time
● Your social media accounts should
include clear descriptions of your
business, your company logo, and your
website URL
● Optimize your Tweets, Facebook posts,
and LinkedIn Status with keywords
appropriate for the business

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Advertise Your Presence Everywhere Socially
● The organization can promote their social
presence on various pages
o of their website
o on their blog
o on their business cards
o in their email marketing messages
● Many social media sites have official 'follow'
buttons so you can include these buttons on
your website and blog to increase your social
reach
● For instance, Twitter offers an official follow
button enabling visitors to become Twitter
followers

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Share Relevant Content
● Promoting your social presence is not enough,
make presence something worth to be followed
in the first place
● Organizations should make sure that their
Tweets, Facebook posts, and LinkedIn updates
should consist of relevant engaging content
● Avoid product-focused content, instead use
educational content with potential to attract
more fans and followers
● Consider, people follow brands in social media
because they are looking for something useful-
products or services

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Advertise Your Presence Everywhere Socially
● You can enable your site visitors and
email subscribers to share content with
their personal networks
● By converting audience to share content,
you can reach a broader audience
through the network of fans and followers
● The followers’ friends, if share your
content, can be inclined to become direct
followers of yours

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Build Relationships With People In Your Industry
● Use following Twitter tools to identify other
Twitter users in your industry
o Tweet Grader
o Twitter Search
o Twellow
● Use Twitter tools, participating in discussions,
and engaging in conversations
● Find and follow other influential bloggers and
retweet their content
● If anyone follows you, follow him/her back
● Participate in Twitter chats and hashtag
conversations like #FollowSunday

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Create Custom Facebook Welcome Page
● You can create a custom Facebook welcome page for
first-time visitors
● The benefits of creating Facebook welcome page are
o It welcome visitors to your page to join your
community
o You add personality to the page
o The ability to embed forms, photos and videos
o You can update tabs through growing trends,
special notifications and promote events
● Use this page to encourage and convert new visitors
into potential leads

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For New Fans And Followers, Offer Incentives
● Make yourself in that manner, social media
presence is a must-follow
● Give offering regarding exclusive
promotions and offers available only to your
social media followers
● Consider, create an offer available only to
Twitter followers which cannot be obtained
elsewhere

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OmnePresent Services

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