Generating high quality leads is the first challenge for B2B marketers When you implement Inbound Marketing for your company you will typically see increase in lead generation Inbound Marketing is such an effective and powerful strategy for your business

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Effective Lead Management Process-Inbound Marketing
By OmnePresent

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● Generating high quality leads is the
first challenge for B2B marketers
● When you implement Inbound
Marketing for your company you
will typically see increase in lead
generation
● Inbound Marketing is such an
effective and powerful strategy for
your business
Introduction

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Effectiveness of Inbound Marketing
● Inbound Marketing can certainly
increase the generation of quality
leads
● Inbound Marketing is best
marketing strategy, with it’s
proven track record
● This strategy may also generate
more low-quality leads
● Generating low quality leads is, in
and of itself, a good thing

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Attributes of an Inbound Marketing Process
● Clearly Defined Channel
● Clear High Probability
Indicators (HPI)
● Increase Lead
● Maintain Service Level
Agreement (SLA)
● Clear Nurturing Process

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Clearly Defined Channel
● For marketers it is important that they
clearly define each stage of their channel
● Areas that should be clearly defined are :
1.Visits to your website
2. Lead
3.Marketing Qualified Lead (MQL)
4.Sales Qualified Lead (SQL)
● Marketers should define categories
within each level of the channel and
provide a more detailed explanation

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Clear High Probability Indicators(HPI)
● Marketers should challenge,
customers thinking and create a
stronger impression that will
lead to action
● Clear HPIs provide focus for your
marketing and sales efforts
● It allows for greater alignment
and more effective action

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Increase Lead
● Clear process for assessing both
the company and the contact
needs to be in place to increase
leads
● Generating leads is your biggest
barriers amongst all for growth
● You tend not to consider and
prepare what you have to do
when your lead velocity
increases

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Maintain Service Level Agreement (SLA)
● An effective service level agreement
(SLA) has three minimum criterias :
1.Clearly lays out the protocols
2.Provide clear definitions for each
stage of the channel
3.Lays out clear targets and
measurements
● You can start with these three criteria
and evolve from there, if you don’t have
an SLA

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Clear Nurturing Process
● The power of building out a
Clear Nurturing Process is that it
builds predictability and
scalability into your growth
efforts
● If you want to see the returns
from your marketing and lead
generation investments
effective nurturing is a required

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Conclusion
● Inbound marketing is most
powerful and effective
marketing strategy for your
business
● Inbound Marketing is required,
if you want to see the returns
from your marketing and lead
generation investments

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com