Customer retention is helpful in gaining customer loyalty and trust. Read this customer retention guide by OmnePresent Technologies to get a better idea of how to implement these tools.

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Customer Retention Tools For
Business

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Customer Retention Strategy
● Customer retention is the act of getting
more customers to stay loyal to your
brand or business
● Customer doesn’t owe you his/her
loyalty, you have to earn it
● Having an effective customer retention
strategy, gives you ability to turn one
time customers into loyal, repeat
purchasers that buy more, more often
● It’s easy to retain customers than
acquire new ones

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Why?
● The primary objective of marketing
is to keep customers engaged and
interested in products and services
● For growing a sustainable business,
customer retention is incredibly
important
● It plays a relatively major role in
helping a company grow a healthy
bottom line
● It boosts profitability while
encouraging repeated business
which drives a sustainable long term
business model

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Customer Retention Tool- Loyalty Program
● It is best for stores with repeat
purchasability
● A loyalty program is the best way
to boost customer retention
● When a customer is given
additional value (like points,
discounts, coupons) for shopping
at your store, it becomes much
more difficult to choose a
competitor for their next purchase

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Customer Retention Tool-Gamification
● It is best for those companies
whose target customers are young
audience
● Now a days application of game
mechanics is not just limited for
mobile apps and video games
● With gamification you can
encourage customers to complete
actions by making it more enjoyable
● It will help you to stand out of
competition

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Customer Retention Tool- Personalization
● It helps to increase customer retention
through more relevant and tailored
experiences with the brand
● Collect information about your customers
which you can use later to make
recommendations and tailor promotions to
each customers individual needs
● A easy way to use it, is through email
● You can mark emails with personalizations
such as name and company with email
service providers
● When customer is addressed by name with
content they care about, they will be much
more loyal to your brand, store

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Customer Retention Tool- Support System
● You can't create a tribe of loyal customers
without an exceptional support system
which keeps them coming back
● The first benefit of support systems is that
it provides service and satisfaction to
customer
● It allows you to address and resolve
customer issues and conflicts quickly and
efficiently
● You can use help desk or live chat to
engage customers in real time
● Customer connections lead to retention!

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Customer Retention Tool- CRM
● CRM-Customer Relationship Management
● It is a backbone of a complete customer
retention strategy
● A CRM tool is used in addition with other
tools on this list to provide customer
retention strategy
● With CRM you can provide an amazing
customer experience by keeping track of
their entire journey at one place
● You can also track which customers have
earned points in your loyalty program or
which customers have received which
badges with your gamification tactics

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Conclusion
● Companies that focus on customer
retention will be more profitable and
more sustainable than those focused on
always acquiring new customers
● This strategy is a leading indicator of
consumer repurchase intentions and
loyalty
● It reduces customer churn and adds
point of differentiation
● It increases customer lifetime value and
also reduces negative word of mouth

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com