Brian Clifton

Advanced Web Metrics Ltd

Technology / Software / Internet

With over two decades in digital marketing and Google Analytics consulting, Brian is recognised internationally as a Google Analytics expert that has helped shape the industry. His best selling books have sold more than 100,000 copies and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of that work was the online learning centre and test known as the GAIQ, which for 10+ years has been the certification for analysts. As a keynote speaker, Brian presents his research and ideas on data quality and online privacy. A key theme of his work is "ethical tracking'.