Armani Concept Retail store- Prepared for a Fashion Course I completed in Bocconi, Milan

2. ARMANI MULTICULTURAL CREATIVE TEAM
NICOLAS MARTINOIS
Strategy Management
GILBERTO LEPORI
Creative Director
CHUNCHUN MENG
Finance Management
SCOTT LA ROCCO
Business Communications
RAKHI VIPAT
Marketing Management

3. THE PROBLEM
NO DIFFERENTIATION
NO BRAND ENGAGEMENT
NO ARCHITECTURAL & EMOTIONAL FEATURES
LUXURIOUS EXPERIENCE MISSING

4. THE PROBLEM
ARMANI YVES SAINT LAURENT CHANEL
ESTEE LAUDER MASS BOUTIQUE
DUTY FREE SHOP
HOW WOULD YOU MAKE A CHOICE ?
CLUTTERED DISPLAY
NO CONNECT WITH THE LUXURY ELEMENT
DIFFICULT TO DIFFERENTIATE BETWEEN PRODUCTS
NO INFORMATION ABOUT THE PRODUCT
NO RELEVANCE OF PRODUCT AND THE BRAND

5. RETAIL LAYOUT
TODAY PROPOSAL
Gucci Dior
Versace Armani
NO DISTANCE TO LOOK EACH BRAND
ONE BRAND BESIDE THE OTHER
SIMILAR MODULAR FURNITURE
Armani
ONE IMPORTANT OBJECT
FOCUS EXPOSITION SITUATION
DIFFERENT STRUCTURE

6. ARMANI project

7. ARMANI MILAN REFERENCE
CHIESA DI
SAN MAURIZIO
MILANO
FIERA MILANO ARMANI HOTEL
MILANO
DUOMO MILAN

8. THE NEW CONCEPT
ARMANI LINES ARMANI INTERSECTION ARMANI GRID
ONE GRID SPACE ONE FORM ONE OBJECT/ THE RHOMBUS

9. ARMANI pavilion
“refinement of essentiality”

12. NEW ARMANI EXPERIENCE

13. BEAUTIFUL
ELEGANT
ENGAGING
MODERN
LUXURIOUS
SOPHISTICATED
STYLISH

14. COMPOSITION ARMANI pavilion
THE STRUCTURE + THE OBJECTS + THE PRODUCTS
ONE STRUCTURE
METAL STRUCTURE
30 X 30 CM
ONE RHOMBUS BOX
INTERIOR
MIRROR & BLACK REFLECTION
MATERIAL
ONE PRODUCT
DIFFERENT PERFUMES
&
OBJECTS

15. INDIVIDUAL PRODUCT DISPLAY PERFUME BOXES DISPLAY ADVERTISING BOX
MIRROR BOX
STORAGE BOX
DETAILS ARMANI pavilion
TOUCH SCREEN
METAL STRUCTURE

16. ATTRACTIVE & EFFECTIVE DISPLAY
INDIVIDUAL PRODUCT FOCUSED
USE OF DIFFERENT MATERIAL
LUXURIOUS APPEAL
DREAM FACTOR
SENSUALITY

17. ARMANI 3 different retail space
“refinement of essentiality”

18. THE PAVILION

19. THE WALL

20. THE GONDOLA

21. ARMANI NEW POWER SALES IMAGE
CUSTOMER EXPERIENCE & ASSOCIATION

22. Si / Paris 2013
Acqua Di Gio / Milan 2013
Si / Milan 2013
ARMANI DETAILS & SERVICES
ART OF PACKAGING GIFT COSTUMERS
The shopping bag will include- A
card specifying the name of the
owner of the perfume
MINI
PAVILION
Each pavilion will have the:
NAME OF THE FRAGRANCE
YEAR
CITY OF PURCHASE
ARMANI HANDBOOK
Armani Pavilion Handbook- It
includes the details of all the
perfumes launched in that year and
story behind each perfume

23. ARMANI MARKETING & APPS
ARMANI APP
This app will include all the information about the fragrances
of Armani.
It will also include the reviews and link of FB and twitter

24. THANK YOU FOR VISITING ARMANI pavilion !!!