The document discusses research design, defining it as a plan or strategy for conducting research. It describes the main types of research designs as qualitative and quantitative. Qualitative designs use non-numerical data like case studies and ethnographies, while quantitative designs use numerical data and experiments. The document provides examples of specific research designs like surveys, experiments, case studies, and historical research. It emphasizes that the researcher must choose a design that helps achieve the research objectives.

1. By Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

2.  Define research Design
 Describe the different types of Research designs
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

3. Definition:
 It is a map that will guide the study
 Amin.M(2005), calls it a conceptual map
 It is equated to an architectural plan that will guide
the Engineer on what type of house to construct ie
where to fix the ventilators, windows etc.
 A research design is an overall plan or strategy for
conducting the research
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

4.  Research design represents the structure that
guides the execution of the research method and
the analysis of the subsequent data.
 According to Kumar(2005), a design is the plan,
structure or strategy for investigation
 A design therefore guides the conceptualization of
the study variables, handling of research methods,
sampling of respondents and data analysis.
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

5. Definition; It is about how you intend to go about
your research.
 According to Bryman.A & Bell.E(2007), a research
design provide a framework for the collection and
analysis of data.
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

6.  Broadly, research designs are divided into two categories:
 Qualitative and quantitative research designs
 Within these, there are several different research designs
such as; survey, experimental, historical, case study,
ethnography, correlation, cross-sectional design,
longitudinal design which the researcher may choose
from.
 The researcher should choose a research design that will
help him to achieve the purpose, objectives/research
questions
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

7.  Qualitative Research design are
characterized by data(information) that can be
described verbally or non-numerically
 Quantitative Research design is based on
theory of positivism or logical positivism
 This postulates only that phenomenon that is
observed by human senses are meaningful
 A phenomenon must be directly observed and
concepts must be defined in observable and
measurable terms
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

8. Sources of
Difference
Quantitative Qualitative
Approach Scientific and formal Scientific & neutral
Data Data reduced to
scores
Presented in narrative
description
Knowledge
Process of Inquiry
Concrete, conceptual
and precise .Can be
tested, seeks proof
Experiential,
contextual and best
expressed by the
owners
Process of Inquiry Uses random sample,
asks how much, how
many, manipulates
variable to prove
hypothesis
Understand patterns
of occurrences in
order to identify
variables
Mode of analysis Statistic interpretativeBro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

9. Sources of
Difference
Quantitative Qualitative
Process of Inquiry •Manipulates
variables to prove
hypothesis
•Asks how much,
how many
•Uses sample
random
•Asks how much,
how many
•Probabilistic
•Understands
patterns of
occurrence in
order to identify
variables
•Asks why, who,
when etc
•Non probabilistic
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

10. Sources of
Difference
Quantitativ
e
Qualitative
View of Reality •Objectivity •Subjective
•Not a single
reality
Role of Research Deductive Inductive
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

11. Kothari(2004:33)
 Means of obtaining information
 Availability and skills of the researcher and his
staff if any
 Objective to the problem to be studied
 Nature of the problem to be studied
 Availability of time and money for the research
work.
 The justification for choosing a given research
design should also be clearly stated
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

12. It is based on a world view which is holistic with the
following beliefs:
 What we know has meaning within a given
situation or context
 Reality is based on perceptions that are different
from each person.
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

13.  Case study
 Ethnography
 Phenomenology
 Historical(Past events)
 Longitudinal
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

14.  Purpose
 Process
 Data collection
 Data analysis
 Communicating findings
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

15. Meaning;
This is a type of qualitative research in which the
researcher explores a single entity or
phenomenon(the case) using a variety of
methods; this requires the researcher to pick on a
particular area and study it conclusively and come
up with detailed about that particular case study
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

16. Purpose:
 Study a single entity in depth in order to gain
insight into the larger cases.
 Describe and explain rather than predict a
phenomenon
 A case may be an organization, patients,
Justification:
 Uses smaller samples for in depth analysis
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

17. Meaning;
This aims to cover 100 percent of the population.
Purpose:
 Provide numeric descriptions of some part of the
population
 Describe events as they are, as they were and
they will be.
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

18. Justification:
 Rapid data collection
 Suitable for extensive research.
 Generalization is possible
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

19. Meaning;
This is qualitative inquiry
◦ The researcher studies an intact community in a natural
setting over along period of time to study culture,
behavior & other variable
◦ Methods used are participant observation, unstructured
interviews
◦ Respondents are normally selected without using
random
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

20. Purpose:
 Identify the presence or absence of attributes
 Investigate little understood phinomenon
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

21. Meaning;
◦ Describe the experience from a participants point of view
◦ The researcher describes a given phenomenon that
could be an event, a relationship.
◦ sampling(purposive)
◦ The researcher and respondent work together to obtain
information
◦ Interviews are not structured
◦ The participant does more of the talking while the
researcher does most of the listening.
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

22. Meaning: Explanation and understanding of past
phenomenon from data already in existence. Data
is normally archival
Purpose: to arrive at conclusions about causes,
trends and effects about past phenomenon in
order to explain the present and predict and
control the future.
Justification: Useful where primary data can be
collected
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

23.  Experimental
 Correlation
 Descriptive
 Cross-sectional
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

24.  What is the study about
 Why is the study being made
 Where will the study be carried out
 What type of data is required
 Where can the data be found
 What periods of time will the study include
 What will be sample design
 What techniques of data collection will be used
 How will the data be analyzed
 In what style will the report be prepared
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

25. Meaning:
◦ This involves systematic manipulation of some
characteristic and explanation of the outcome
◦ Holds variables constant except the independent
variable.
◦ One group is the experimental group
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

26. Purpose:
 To test cause-effect relationship through manipulation
of variables
Justification:
 A sure way to establish the cause-effect relationship
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

27. Meaning
Determines whether or not and to what extent an
association exists between two or more paired
quantifiable variables
Purpose:
 To compare two or more characteristics from the
same group
Justification
 To determine whether and to what degree does a
relationship exists between quantifiable variablesBro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

28. Meaning:
◦ Describes a phenomenon as it exist
◦ Takes raw data and summarizes it into a useable form
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

29.  Aim at describing and quantifying the distribution
of certain variables in the study population at one
point of time.
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891

30.  Data is collected on variables of interest from the
selected sample repeatedly over time in order to
study the trends of behavior of such variable.
Bro.Francis
Ibanda(MBA,PGDHR,BBAM,MABE)
Tel. 0703826155,0753521891