Arie van Baarle

Rotterdam Area, Netherlands Netherlands

Business Hacker / Brand Concepter/ Value Proposition Designer

Apparel / Fashion

I started my first company in 1987: design bureau Limage Dangereuse, specialized in non-verbal communication. In 1995, Limage Dangereuse started a “new media lab” where strategists and visual designers, in collaboration with hardcore programmers, experimented with the upcoming technical developments, in order to develop their own vision on the concept of User Experience. After I sold this agency, late 1999 to the NASDAQ listed company Razorfish, I was associated with this company as creative director for two years. A soldier during the digital revolution. From the moment I first learned about an online community, I was intrigued by the potential of the “connected society”. The vast poss...