4. What is Hummingbird?
- Hummingbird is not an algorithm update
- It is a whole new algorithm
5. What About Past Updates?
- Hummingbird incorporates Penguin and Panda
- There are more than 200 ranking factors in the algorithm
6. Why Such a Big Update?
- Google wanted to change search from keyword to concepts
- Hummingbird doesn't find the best match for the keyword,
it finds the best answer to the question
7. What Does this Mean for
SEO?
- Links, PageRank and duplicate content factors still matter
- But content is king (and Google really means that this time)
8. Where is Google Going Next?
- Expect Google to focus on semantic metadata and
knowledge graphs
- As well as mobile optimisation
9. Hummingbird is Live Now
- But quality sites should not expect to notice any drops in
traffic
- Hummingbird won't be penalising sites with good content
10. What Now?
- Focus on tutorials, how-to guides, reviews and other
answers.
- Leave keyword stuffing to the spammers. It doesn't work.
