3.  It was founded in 1867 by HENRI NESTLE.
 Was listed no.1 in fortune global 500
as the World‟s most profitable corporation.
 Ranked no.13 in FT global 2011 with
market capitalization of $200 million.
 Has 449 factories in 86 countries and employs
more than 3,28,000 people.
 Mainly deals in chocolates, milk products, maggi, soup,
sauce, coffee, tea, milkmaid, and mineral water etc.
 It‟s factories in india are in
Moga (Punjab),
Choladi (Tamilnadu),
Nanjagud (Karnatka),
Samalakaha (Haryana),
Ponda (Goa)

4. Uses the same
symbols worldwide.
“think globally and
act locally”
Product formulation vary to
suit cultural differences.

5. Reduce prices and introduce
smaller packages for products
to make them affordable has also
implemented many promotional
schemes.
The company has also promoted
there products like giving free
samples of the new products
free with old popular and
famous product.

6. It also came up with products
which will target the children like
fruitips, milky bar choo,
nestle Chinese maggi noodles.
In the spirit of catering to Indian
tastes magi introduced magi
pickles in five variants
benchmarked to give her
“ghar ka swad”.

7. Nestlé launches new campaign for Kit
Kat,uses animation for the first time in
India. It urges busy youngsters to take
a break and notice the fun events in
their surroundings.

11. • In 2006, Nestlé became the first organisation
to adopt creating share value approach
.
• Nestlé has focused its Creating Shared Value
efforts and investments on three areas –
nutrition, water and rural development – as
these are core to our business activities and
vital for our value chain.
• CSV builds on a strong base of performance
in environmental sustainability and compliance

12. Goals met by Nestle
• Eradicate extreme poverty and hunger
• Achieve universal primary education
• Promote gender equality and empower women
• Reduce child mortality
• Improve maternal health
• Ensure environmental sustainability
• Develop global partnerships

13. • Milking machines were
provided to the farmers
maintaining
large dairy farms
• Investing in renewable sources, such as
spent coffee grounds and wood from
sustainably managed forests as well as solar
and wind energy.

14. As for social responsibility, the company
says its education programs have
reached 9 million people.
And by changing the recipes
of its foods, it has eliminated
75,000 tons of trans fat from
its products, along with
15,000 tons of salt and
638,000 tons of sugars.
Nestlé is also the largest fortifier
Of foods with vitamins and minerals

15. • Veterinary services are provided free,
and medicines provided at wholesale cost
• Nestlé India supports local schools,
helps in the maintenance of public parks
and green belts, facilitates blood
donation camps and health awareness
programs
• Reducing greenhouse gas (GHG) emissions
from our operations by improving energy
efficiency, switching to cleaner fuels
The Nestlé Group is one of the first
companies achieving the Certification of
Clean Industry for all of its factories

16. FORMS OF CSR ASPECTS:
EMPLOYEE SAFELY:
Nestle ensures safety for employees
and the improvement in labor quality.
This allows the workers to
increase their knowledge
and skill,which resulted in
innovation. Innovation
increases the company„s
comparative advantage
in the competition.

17. ENVIRONMENT:
Nestlé planted 750,000 trees in Malaysia to
protect the river ecosystem as part
of a reforestation
project.
The company also plans
to reduce 5% water per
1 ton of production to
reduce water pollution. The abovebeing transported to
seedlings
image shows forest
planting areas.

18. SOCIETY:
Nestle has constantly innovating and changing
their products to fulfill their customer‟s need.
Nestle plans to double number of nutrition and
physical activity education around the world

19. Topic Commitment Key short-term goal
Water Improve our water management To reduce water consumption
further and continue to use water and water discharges on a
sustainably. comparable basis by a further
10% by 2015.
Climate change Target the reduction of greenhouse To reduce GHG emissions on a
mitigation gas (GHG) emissions from our direct comparable basis by 5% by
operations, with an emphasis on 2015.
energy efficiency, cleaner fuel and
renewable energy. Expand the roll-
out of natural refrigerants.
Energy efficiency Pursue our energy efficiency To achieve energy efficiency
programmes across our operations. improvements of at least 5% by 2015.
Biodiversity Develop and extend our systematic To source palm oil only from
methodology, launched in 2011, for sustainable sources by 2015 and
the assessment of biodiversity to help achieve zero net
sensitivity around our operations. deforestation by 2020.
Waste and Achieve zero waste and the full To reduce waste for disposal on
recovery recovery of unavoidable by-products a comparable basis by 5% by
2015

21. INDIA:
Clean Drinking Water Project And Water
Education Programme For Children:
The project has benefited
More than 17000 children
And even the farmers
Were made aware to
Make proper use of water
during their farming
activities .

22. PHILIPPINES:
SUSTAINABLE COFFEE FARMING
TRAINING PROGRAMME:
It encourages farmers
to plant other crops
in-between rows of
coffee trees,to provide
Them with additional
income.

23. MALAYSIA:
Contract Chilli Farming Project:
Nestlé provides the rural farmers with technical
Support in the field of Chilli
processing. 80% of the chillies
produced,are purchased by
Nestlé which are been
used in
A proud farmer from
MAGGIE CHILLI SAUSE. Kelantan, Malaysia
Whose chillies are
used In
Maggie Chilli sause.

24. NIGERIA:
Quality Grains Project And Awareness
Campaign For Controlling Mycotoxins:
Aims at reducing high levels
of mycotoxins which effect
cereals, dry fruits and nuts
due to humidity and poor
storage practices.

25. IN INDIA:
Nestle Agricultural Services
has used the experience gained
by nestle in different Parts
Of the world to set up a
system of direct and
Efficient contact with the
farmers in India.

26. IN PAKISTAN:
Joint Venture For Driver Training:
Nestle Pakistan joined
hands with the
National Highway and
the Motorway
Police(NHMP) for
Drivers safety
training.

27. IN ETHIOPIA:
Water Efficiency Coffee Bean:
Research for water efficient
Coffee bean varieties:
screening for plant
characteristics related
to water efficiency has
recently started Particularly
in Ethiopia.

28. IN SOUTH AFRICA:
Ice Cream On Wheels:
Nestle recognises the
importance of
Enterprise development
to eradicate Poverty.
The ice cream on Wheels
initiative was launched
2006