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We are consistently faced with the difficult challenge of teaching people how to move. Whether it’s helping a client learn a movement for the first time, or a patient to re-learn a pattern after injury, the ability to convey a message that can be translated into physical movement is critical. Despite this importance, we have all faced the challenge of having our instruction, feedback and cues lead to effective movement. What’s more, we face the even greater challenge of getting acute improvements to have lasting effects. So this leaves us with an important question – how do we make learning stick? To answer this question we have to realize an important truth – new information is best understood through the lens of something we already know. Put simply, stories, analogies and metaphors can help us to learn something new by leveraging the experiences and knowledge we already have. As Hannah Arendt once said, “storytelling reveals meaning without committing the error of defining it.” Therefore, we are able to convey the complexities inherent to movement, through the simplicity of the associations that emerge through analogy, metaphor and storytelling. Imbedded in science, logic and experience, this presentation will provide you with a blueprint for making your coaching memorable.