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As coaches, trainers and therapists we make countless decisions on a daily basis. However, have you ever wondered what sits behind this decision making process? Have you ever asked why you decided to make decision A when you could have also made decision B, C or D? While we may feel that this decision is completely within our control, this may in fact be a wonderful trick of the human mind. Examining the well established work of Kahneman and Tversky within behavioral economics, we will look at the biases and mental short-cuts that we are hard wired to use when making decisions. We will discuss the positive and negative aspects of this automatic process and share insights into strategies that can make us all better decision makers when faced with uncertainty.