With the retail sector facing some of its biggest challenges ever and transitioning to even more of a digital model, customer experiences have become more important for retailers as they look to the future. As a matter of fact, according to new Nuxeo research, 54% of UK shoppers would change from a favored retailer to a competitor if the overall digital experience did not meet their expectations.
As all eyes focus on online retail, content such as product information, photos, videos have become the essential part of the customer experience - and retailers and brands with the best content will stand out. But it runs deeper than that. The pandemic has necessitated a new way of working, meaning processes such as resource approval and packaging development need to be done digitally, and at speed.
In this webinar discover what the shift to online retail means for your content strategy, what brands are leading the way in this space, and how a digital asset management platform can help you:
- centralise your vision of all content and creative assets
- digitise your business processes for better efficiency
- accelerate speed to market
- provide an exceptional customer experience
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The Big Picture: the Role of Video, Photography, and Content in Enhancing the Digital Retail Experience
1. The Big Picture
October 15, 2020
The role of video, photography, and
content in enhancing the digital retail
experience.
2. • But is it the right
experience?
• Is it just good enough,
or is it exceptional?
• Are we leveraging rich
media assets to make
the experience
exceptional ?
Content Defines Your
Experience
5. Develop a Visual
Content Strategy
Centralise the vision
Digitise the process
Accelerate Speed to
Market
Provide an Exceptional
Customer Experience
Four Steps to Take
8. Ask Yourself Some Questions
What do you want your assets to do:
• Showcase your products?
• Showcase your customers?
• Show customers using your
products?
What sort of assets will you use to
reflect your brand? :
• Photographic and realistic?
• Inspirational and abstract?
What business need do you want
your assets to help achieve?:
• Engage prospects and lead to
click-through and lead capture?
• Educate and help customers with
self-service thereby reducing
support costs?
Where will the assets be used?:
• Global generic images?
• Regional and local
application?
• If regional, how localised?
10. Scale and Speed
How many assets do you have:
• Are they spread across different
systems?
• How many of each type?
• What new types of assets will you
need to accommodate?
Why do people want to use your
assets? :
• Can they find them?
• Can they use them?
What’s contained in your assets?:
• Do you have a metadata taxonomy?
• Where is the subject matter expertise
in your company?
What’s your future vision?:
• New use-cases?
• New applications across enterprise?
• Solving business issues?
11. Unlock the Information in your Assets
Lifestyle Image Product Image
Shot Type
Solo, Front, Group, Side, Details,
Back,...
Image asset
Talent
Clark Kent, Bruce Wayne.
Related Products
Chino shorts, Striped polo,
sunglasses,...
17. Tell Your Story
How do your assets help the
customer:
• Answering questions?
• Driving transactions?
• Providing context?
Where are your assets being delivered?:
• Web?
• Mobile?
• Digital signage?
• IoT screens?
• AR / VR?
Is what you are providing?:
• Timely
• Relevant
• Of value?
Where are customers on their journey?
• Research
• Buy
• Acquire
• Own
• Service
18. Enterprise Digital Asset Management
places rich media assets at the center of the
digital supply chain, to connect content, data,
and assets across the organisation and deliver
exceptional customer experiences.
19. A Rational Approach
to Modernisation
CONNECT DRIVE
• Integrate multiple repositories
• Extend value of existing systems
• Rapid Return on Investment (ROI)
• Quickly establish consistent foundation
for modernization
Connect to existing
product data and content
sources
Key Benefits
• Reduced time in each step adds up =
cumulative effect
• Improved consistent customer
experience
• Higher customer engagement and
retention
Map your product life
cycle
Increase the value of your
content
Key Benefits
Time
Every customer interaction is driven by content, and today, more than ever, it needs to be delivered in multiple formats on multiple platforms.
Content related to your products is a foundational part of that experience.
Product content needs to be:
Accurate
Relevant
Timely
Intelligent
You need to connect your product data with the content to enable delivery of exceptional customer experiences that drive brand loyalty and continuing transactions.
Insight about what you’re looking increases visibility
With more and more companies establishing in-house agencies in just the last five years.
In-house agencies need to move away from being primarily regarded as a cost-saver to being an essential part of growing the business. A renewed focus on brand and business alignment puts the in-house studio at the front and center of the content supply chain.