Digital and social media marketing involves using websites, email, social media, and great content to attract customers, engage them, and encourage action. The key is to follow the AIDA model - attract attention, generate interest, create desire, and inspire action. This involves sharing compelling content across multiple channels like Facebook, Twitter, YouTube and blogs in real time. The goals are to educate customers rather than sell to them, entertain people so content gets shared, and listen to audiences to understand their needs and provide solutions. Brands should target their niche followers and engage with customers through messaging platforms they prefer.

1. Digital and Social Media Marketing

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Website
Marketing
Email
Marketing
Social Media
Marketing
Customer
Engagement
Great Content
For SEO
Great Content
SEO
Email
Database
Faceboook,
Twitter, Youtube,
Instagram
Digital Marketing Framework

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Website
Marketing
Email
Marketing
Social Media
Marketing
Customer
Engagement
Digital Marketing Framework
• A – attention
(awareness):
attract the
attention of the
customer.
• I – interest of the
customer.
• D – desire:
convince
customers that
they want and
desire the product
or service and that
it will satisfy their
needs.
• A – action: lead
customers towards
taking action
and/or purchasing.

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Great website starts with great contents and
is always updated on a regular basis.
With fresh and high quality contents,
your web will attract loyal readers.

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Website with
strong contents
will also attract
links from other
great wesbites.
Links from
other high
quality websites
will boost our
search engine
page rank.

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Make sure your site adapts to the screens of a
smartphone and also that of a tablet device.

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Email Marketing.
E-mail remains a
significantly
effective way to
acquire
customers. That’s
because 91
percent of all
consumers still
use e-mail daily.

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Create a new lead offer -- like a free ebook or whitepaper -- and
require visitors to provide their email address
in order to download it.

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The purpose of your email is to drive traffic to your landing page,
product page or website. It's really that simple to define the main
purpose of an email. Without driving clicks to your page or website,
users can't convert to sign-ups or customers.
The key to accomplishing this is, quite simple, capitalize on every
moment where a user may feel compelled to click.

10. Social
media can
be utilized
to drive
traffic to
your
website.

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You should put social share pluggin in every post of your blog.
Social share pluggin can make your readers easily share the
articles to their friends/followers.

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1. Share
Think sharing. What do people want to share? Then publish
and promote it. This starts with a shareable and compelling
headline.
10 Principles of Social Media Marketing

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2. Go Real Time. Social media marketing involves publishing in
real time, not next week or next month and topical posts and
tweets will help you catch the trend and viral wave. It also
means you need to respond in real time to complaints, issues
and inquiries.

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3. EDUCATE, DON’t SELL. People no longer want to be “sold
to”. Social marketing is about informing and solving peoples
problems with answers and information,
whether that be from your blog, links in your tweets or updates
and information on Facebook.

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4. Entertain. Don’t Market. We live in an information age that
discards the bland and embraces the “WOW”. Facebook pages
and updates that entertain, with competitions, humor or the
unexpected are the links that will be shared.

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5. GO MULTICHANNEL. Mono channel is not enough these
days, whether that be email marketing or niche magazine
advertiseming. You need to be on Facebook, Twitter, YouTube
and Blogs as a minimum. Social Media can provide you with
the channels to be ubiquitous (everywhere) 24 hours a day, 7
days a week.

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6. Think Multimedia. Go
visual. Text on its own doesn’t
cut it anymore, you need to
provide information in ways
that meets different peoples
expectations and wants. You
need to provide content in
different media. Gen Y loves
video, Baby Boomers like email
and text. Find out what type of
media your audience wants
and give it to them. The
broadband high speed web is
now a a multimedia
experience.

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7. Think like publishers. Consumers are now researching your
company on the web and they are looking for online
published informative content that provides answers and
solutions. The types of online publications you should be
planning are resources such as eBooks, Podcasts, video
tutorials and PDF’s just to name a few.

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8. Target Your Niche. Tribes and fans find you and share you to their
community. On Twitter you need to follow leaders and people in your
niche so that when you tweet they will retweet you to their followers
who will have similar interests. Facebook marketing can target
demographics including roles, interests and geography.Read more at

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9. LISTEN. Remember listen to your audience and they will tell
you what they want, what solutions they need for their
problems and then provide it. Facebook, Twitter, LinkedIn and
Blog comments will reveal a wealth of information about your
target market.

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10. Engage. After listening to your market you then are ready
to start communicating in real time with messaging systems
that they are comfortable with whether that be Twitter,
Facebook or email.

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Examples of Great Facebook Fanpages
Coca Cola
utilized the
power of
multimedia to
interact with
their fans.

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Starbucks is
considered
one of the
best brands
in using
social media
marketing.

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Examples of Good Youtube Channels
Samsung delivers many of their smartphone ads via
their youtube channel

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Red Bull Youtube Channel is considered one of the best channels in Youtube.
Examples of Good Youtube Channels

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Mercedes Benz smartly use their Instagram account to interact with their customers
Examples of Good Instagram Brand Accounts

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Burberry – another great brand that can
optimize Instagram cleverly
Examples of Good Instagram Brand Accounts

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Examples of Good Twitter Brand Accounts

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Oreo twitter account is jus great.
Examples of Good Twitter Brand Accounts

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