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Nat Salvione 
nat@tangocard.com 
Gift Cards Get 
Results
Gift Cards - what people want!! 
62% Of shoppers said they would like to 
receive a gift card. This makes gift cards 
the most requested gift item 8 years in a 
row. 
Copyright 2014, Tango Card - Confidential 
2 
- National Retail Federation, Oct 2014 
“No longer impersonal or only 
about convenience, gift cards have 
become the perfect, practical gift 
item for millions of holiday 
shoppers,” said NRF President and 
CEO Matthew Shay.
Gift Cards Motivate 
Copyright 2014, Tango Card - Confidential 
3 
Reward Preference of 
Incentive Planners* 
Gift 
Cards 
75% 
Other 
25% 
• Prepaid Cards are the most used reward in incentive 
programs. (IRF, It’s in the Cards, 2012) 
• Non-cash rewards/recognition in orgs. Linked to 
increase year of year revenue by 9.6% v. 3% in orgs 
no using them. (Aberdeen, Non-cash Incentives, 2012) 
• Majority of people enjoy the experience of receiving 
gift cards to cash in an incentive program. 
(http://theirf.org/Prepaid-Gift-Cards-inIncentive-Reward-and-Recognition.6087263.html) 
* IRF, It’s in the Cards, 2012
Gift Cards Have Impact 
Copyright 2014, Tango Card - Confidential 
4 
• 65% of Gift Card 
recipients, remember what 
they purchased and 
associate it positively with 
the company that gave the 
reward. (Loyalty 360, Its in the Cards, 
2013)
Gift Cards Are Effective 
Copyright 2014, Tango Card - Confidential 
5 
How do incentive planners view the impact and effectiveness of gift cards? 
This would include trophy value, buzz generated, and behaviors influenced 
75% say most 
effective or among 
most effective 
reward!
Gift Cards Increase Engagement 
Copyright 2014, Tango Card - Confidential 
6 
Engagement with leading CRM platform increased 600% when 
a gift card was included in the recognition platform (versus just 
sending badges). 
National loyalty program members interacted with the loyalty 
program 5X more frequently when digital gift cards/instant 
rewards were added to the program. 
Refer-a-friend consumers were 9X more likely to refer a good 
or service to a friend when a gift card was given as 
consideration for the act.
7 
1. TROPHY VALUE :: Gift Card purchases are more memorable – they 
create a lasting reminder of achievement 
2. VIRAL VALUE :: Recipients tell each other how they redeemed their gift 
Copyright 2013, Tango Card - Confidential 
cards 
3. MORE DISCRETE :: It’s polite to discuss receiving a gift card 
4. TRUE GIFT PERCEPTION :: Gift Cards are not viewed as part of 
compensation 
5. GUILT FREE SPENDING :: Recipients don’t feel guilty treating 
themselves 
6. PLEASING LOVED ONES :: There is a strong motivation to earn an 
award for one’s significant other or children 
7. LONG TERM POSITIVE FEELINGS TOWARD ORGANIZATION :: Gift 
Cards reinforce positive associations with sponsoring organizations 
Top Seven 
Reasons 
Gift Cards 
Are More 
Effective 
Than Cash 
All info taken from white paper published by the IGCC - 
http://www.usegiftcards.org/?page=WPFileLib

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Gift Cards - Best Results in Enterprise Incentive Programs

  • 1. Nat Salvione nat@tangocard.com Gift Cards Get Results
  • 2. Gift Cards - what people want!! 62% Of shoppers said they would like to receive a gift card. This makes gift cards the most requested gift item 8 years in a row. Copyright 2014, Tango Card - Confidential 2 - National Retail Federation, Oct 2014 “No longer impersonal or only about convenience, gift cards have become the perfect, practical gift item for millions of holiday shoppers,” said NRF President and CEO Matthew Shay.
  • 3. Gift Cards Motivate Copyright 2014, Tango Card - Confidential 3 Reward Preference of Incentive Planners* Gift Cards 75% Other 25% • Prepaid Cards are the most used reward in incentive programs. (IRF, It’s in the Cards, 2012) • Non-cash rewards/recognition in orgs. Linked to increase year of year revenue by 9.6% v. 3% in orgs no using them. (Aberdeen, Non-cash Incentives, 2012) • Majority of people enjoy the experience of receiving gift cards to cash in an incentive program. (http://theirf.org/Prepaid-Gift-Cards-inIncentive-Reward-and-Recognition.6087263.html) * IRF, It’s in the Cards, 2012
  • 4. Gift Cards Have Impact Copyright 2014, Tango Card - Confidential 4 • 65% of Gift Card recipients, remember what they purchased and associate it positively with the company that gave the reward. (Loyalty 360, Its in the Cards, 2013)
  • 5. Gift Cards Are Effective Copyright 2014, Tango Card - Confidential 5 How do incentive planners view the impact and effectiveness of gift cards? This would include trophy value, buzz generated, and behaviors influenced 75% say most effective or among most effective reward!
  • 6. Gift Cards Increase Engagement Copyright 2014, Tango Card - Confidential 6 Engagement with leading CRM platform increased 600% when a gift card was included in the recognition platform (versus just sending badges). National loyalty program members interacted with the loyalty program 5X more frequently when digital gift cards/instant rewards were added to the program. Refer-a-friend consumers were 9X more likely to refer a good or service to a friend when a gift card was given as consideration for the act.
  • 7. 7 1. TROPHY VALUE :: Gift Card purchases are more memorable – they create a lasting reminder of achievement 2. VIRAL VALUE :: Recipients tell each other how they redeemed their gift Copyright 2013, Tango Card - Confidential cards 3. MORE DISCRETE :: It’s polite to discuss receiving a gift card 4. TRUE GIFT PERCEPTION :: Gift Cards are not viewed as part of compensation 5. GUILT FREE SPENDING :: Recipients don’t feel guilty treating themselves 6. PLEASING LOVED ONES :: There is a strong motivation to earn an award for one’s significant other or children 7. LONG TERM POSITIVE FEELINGS TOWARD ORGANIZATION :: Gift Cards reinforce positive associations with sponsoring organizations Top Seven Reasons Gift Cards Are More Effective Than Cash All info taken from white paper published by the IGCC - http://www.usegiftcards.org/?page=WPFileLib