The Big 3: Social Media Metrics and Best Practices for Facebook, Twitter, and Blogs
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The document discusses social media platforms like blogs, Facebook, and Twitter. It provides key elements, niches, examples of metrics, and tips for each platform. Some key findings from surveys of 37,600 respondents in 53 countries are that those affiliated with brands online feel more positive and loyal toward those brands, and email still has a strong impact on those feelings. The document emphasizes that social media is just one part of an organization's toolkit and that engagement is more important than just broadcasting messages. It concludes that an organization needs to be "likeable" online as much as offline in order to be successful with social media.
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The Big 3: Social Media Metrics and Best Practices for Facebook, Twitter, and Blogs
- 1. Social Media | The Big 3
- 2. Technology Waiter “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~ I provide the menu and recommendations … You pick a couple items to try and go from there
- 3. Technology Waiter Don’t Overeat the Technology
- 5. Facebook
- 6. Twitter
- 8. Is it all hype or is there real data for Social Media?
- 10. 53 countries
- 12. Email Still Matters Impact on feeling more “Positive & Loyal” Source: Universal McCann , Wave 5 Report
- 15. Case Study Analysis (273)
- 18. Idealware | Social Media Decision Guide Source: http://www.idealware.org/topics/social-media
- 19. Idealware | Social Media Decision Guide Source: http://www.idealware.org/topics/social-media
- 20. What Is A Blog
- 21. Key Elements Of A Blog Clear Focus of Topics Ability to Comment Categories Tags RSS Feed
- 22. A Blogs Niche Establish yourself as an authority Build community around your topic areas Demonstrate you are relevant/topical Website Traffic and nerdy SEO stuff
- 23. Blog Metric Examples Number of Comments Backlinks Number of RSS subscribers Social Sharing
- 24. Blog Tips Be careful with the “Labels” Use appropriate format Guidelines or “House Rules” Keep the focus on the community
- 25. What Is Facebook
- 26. Key Elements Of Facebook Fan Page Comments User News Feed Share/Like buttons Multi-Media Experience
- 27. The Facebook Niche Working to be the hub of “everything” Overlap between Org and user’s personal Existing community large and growing Power of the share/recommend
- 28. Facebook Metric Examples| Page Insights Demographics Interactions Trends/Changes Traffic
- 29. Facebook Tips Custom/Promotion Tabs Vanity URL Stop Broadcasting Contests
- 30. What Is Twitter
- 31. Key Elements Of Twitter Tweet RT List #Hashtags
- 32. The Twitter Niche Conversation is truly public Building Partnerships Joining relevant conversations Sharing links Built for Mobile
- 33. Twitter Metric Examples Mentions ReTweets (RTs) Listed Clicks on posted links
- 34. Twitter Tips Keep Your Handle/Name brief (RT-able) Use hashtags wisely Keep your listening ears on Be reciprocal in your relationships
- 35. Major Takeaways Social Media is an important Social Media is only one part of the toolkit Engagement is the minimum/ No broadcasting Not “Likeable” offline = Not “Likeable” online
- 36. Wrapping It All Up Questions????
- 37. Thank You Ash Shepherd Project Strategist ashs@npowernw.org NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @NPTech_Ash