2. Ph.d. i Social Computing
Martin Sønderlev Christensen Mentor, CIEL - Copenhagen Innovation and
Entrepreneurship Lab
Partner, Socialsquare
Ekstern Lektor, IT-Universitetet københavn
Censor, Informations og Medievidenskaberne
4. Business prototype
Process We help you define:
• Prototyping
Understand • social design
We help you uncover: • Concept development
• Customer needs/behaviour
Research • Product- and service design
• Product SWOT • Organisational implications
• Digital disruptions • Go to market concept
• Product vision and strategy
• business models
Facilitation
Launch
We facilitate you in:
• Agile Product development
• Costumer Discovery/development
• Organisational configuration
• Community building
• Marketing and Launch activities
5. Siden 2005 har vi været med til at
introducere markedet til blogs, wikis, fora,
communities, idéplatforme, sociale intranet,
digitale samarbejdsplatforme, sociale
netværk, sociale videoplatforme etc. etc.
18. If you look five years out,
every industry is going to
be rethought in a social
way, You can remake whole
industries. That’s the big
thing.”
http://www.ft.com/cms/s/2/57933bb8-fcd9-11df-
ae2d-00144feab49a.html#ixzz18HJBsEbh
20. Konsumption Distrib
ution
P rodu ktion
Adfærd skifter Konsumption
med nye teknologier
21. Everywhere
All the time
Production
Everyone
Distribution
Consumption
23. Konkur
renter e
rent dig r
itale
de rne
ikæ sig
rd er
Væ dr
foran
Disruptionen er ligeglad
med dit brand
he bl iver
in b ranc
D riel
Imm ate
Forandring kommer alle
steder fra Trebor Scholz http://collectivate.net
25. 133 år
Opfandt det digitale kamera
Kodak share price + 300.000 Facebook likes
60$
Flickr lanceres i 2004
Iphone lanceres i 2007
40$
Instagram lanceres
2010
20$
0$
1998 2000 2002 2004 2006 2008 2010 2012
Konkurs 2012