2. Velkommen
Introduktion
Martin S. Christensen, Socialsqaure
Oplæg
Andreas Cleve
Ovivo + Copenhagen Lean Startup Circle
Program Oplæg fra
Anders Nickelsen,
Tradeshift
Diskussion + Spørgsmål
Open Space
Jeres spørgsmål, idéer og udfordringer
slut 21.00
3. Martin Sønderlev Christensen
Partner, Socialsquare
Ph.d. i social computing
Mentor, CIEL - Copenhagen Innovation and
Entrepreneurship Lab
Ekstern Lektor, IT-Universitetet københavn
Censor, Informations og Medievidenskaberne
4. Innovation og strategi
Actionable insights
Gennem research og involvering
hjælper vi vores kunder med søge efter nye
forretnings modeller og finde nye
digitale produkter og services
der kan udfordre markedet
5. Business prototype
Market space We help you define:
We help you uncover: Process • Prototyping
• Customer needs/behaviour
• Concept development
• Product SWOT
• Product- and service design
• Digital disruptions
Research
• Organisational implications
• Product vision and strategy
• Go to market concept
• business models
Launch Framework
Facilitation
We facilitate you in:
• Agile Product development
• Costumer Discovery/development
• Organisational configuration
• Community building
• Marketing and Launch activities
9. 133 år
Opfandt det digitale kamera
Kodak share price + 300.000 Facebook likes
60$
Flickr lanceres i 2004
Iphone lanceres i 2007
40$
Instagram lanceres
2010
20$
0$
1998 2000 2002 2004 2006 2008 2010 2012
Konkurs 2012
10. “89% of executives believe that
digital will disrupt their industry.
But they don’t realize just how big a
deal disruption will be when it finally
hits them.”
James McQuivey, Forrester
31. Startups arbejder, tænker, eksekvere,
innovere og udfordre anderledes
De skaber nye forretninger og nye
produkter og services... på nye måder
32. 50% Videnskab - 50% kunstart
Det kan ikke læres, hvis man ikke prøver det.
(hvorfor de mest succesfulde entreprenører, også er dem som
har gjort det før)
35. Business
Innovation
Model
management
innovation
User Centered
Design
Entrepreneurship
Lean Startup
Design
Research Agil Data driven
development optimization
36. Lean startup bevægelsen
Et community, en samtale og et (nyt)
sprog mellem entreprenører
(Det er i virkeligheden det nye!!)
46. Virksomhed Startup
Etableret forretning Midlertidig organisation
struktureret for at beskrive et kendt designet til at søge efter en levedygtig og
produkt eller service efter en skalerbar forretningsmodel.
velkendt forretningsplan.
Ikke kendt marked
Kendt marked
Ikke kendt produkt
Kendt produkt
Ikke kendt forrentingsmodel
Kendt forretning
47. Traditionel tilgang Startup tilgang
Beskriv verden Gå ud i verden
og gå ud i den og lær
48. Traditionel Startup
Har kunder Har ikke kunder
55. “A business model
describes the rationale
of how an organization
creates, delivers, and
captures value”
Alex Osterwalder
Yves Pigneur
56. Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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57.
58. Most startups fail and can
consume years of your life.
Listening to customers is key,
but you have to know how.
Life is too short to build
something nobody wants.
Ash Mauray
71. Pivoterede fra teknisk platform til
markedsplads
Stærk kundeinvolvering gav
3 måneder fra “idé” til launch
Kontakt med markedet -
validering af og læring omkring
forretningsmodel
Ny position som innovativ
virksomhed
