1. Community Based Business
Innovation?
Martin Sønderlev Christensen, Ph.d.
Partner, Socialsquare
Twitter: @nowuseit

2. Since 2005
Pioneering blogs, wikis, visual
sharing, social media, social
intranets, social products and
services, communities etc. etc
Digital Strategy and Innovation Agency

3. Understand and prioritize Build-measure-learn Launch and repeat
Lean startup
strategy
Business
prototypes
Build &
Launch

4. Everything that can be digital
will be digital - Everything that
is digital will be social

5. the tools outside the
organisation is getting better
than the once inside

6. When we say community...
Do we mean Social Media?

7. This was suppose to be the future?!?

8. Just because there is a lot
people doesn’t mean that it
is a community

10. We can to drive more
engagement and conversations
through social media.

11. ...but, you actually mean
“marketing”?

12. Facebook is not a community
it’s an infrastructure for any
type of community

13. Identiet
Relationer
Tilstedeværelse
Grupper
Samtaler
Deling
VENNER

14. We need a better
understanding of the concept
of community to understand
where the business is!

15. Étienne Wenger
Communities of practice
Cambridge University
Press, 1998

16. A good conversation with a
stranger may give you all sorts
of interesting insights, but it
does not in itself make for a
community of practice.

17. Communities of practice are
groups of people who share a
concern or a passion for
something they do and learn
how to do it better as they
interact regularly.

18. Ravelry has 2,946,059 registered
users. 5,749 people are online right
now

19. Community of practice is about
doing and learning

20. learning = practice

21. innovation = learning

22. If there is no practice there is
no learning and if there isn’t
any learning there is no
innovation

23. SHARE
COLLABORATE
COCREATE
COMMUNICATE
PRACTICE
INTEREST
LEARNING

24. innovation needs community

25. Community needs innovation

26. Move from social media to
Community based business

27. Community based services

29. Community based funding

31. Community based tools

33. community based publishing

35. community based products

37. Community based R&D

39. Community based motivation

41. Community based mapping

43. Community based data

45. community?

47. Community practice is embedded
in the tools, products and use we
use in our everyday/work life.
Work vs. Community
Work = Community

48. Design for
Community based
business
People
ProcessPlatform
What kind of identity, knowledge network,
culture, purpose or outcome is in play
What kind of process is involved?
What problems are we solving?
What are the platforms we are using?
GoalOutcome
Production

49. Tak!