Here are the key dates in 2015 to help you plan your content marketing efforts. This presentation was used as a guest post I wrote for HubSpot - which can be found here: http://blog.hubspot.com/marketing/content-marketing-plan

1. Marketing Calendar
2015

2. Ready to Ring in the New
Year?
If your company’s New Year’s resolution is to engage and
delight your customers each and every month, we’ve got your
inspiration.
Start the year off right with a host of marketing ideas for all
the major holidays and lesser known celebrations.
Visit this blog post on HubSpot to see how you can apply this
calendar to your content marketing efforts.
http://blog.hubspot.com/marketing/content-marketing-plan

3. January
S M T W T F S
1 2 3
1.1 New Year’s Day
• Start marketing December 15th-19th
• Spread the cheer of new opportunities to come!

4. January
S M T W T F S
4 5 6 7 8 9 10
1.5 Bird Day 1.10 Cut Energy Costs Day

5. January
S M T W T F S
11 12 13 14 15 16 17
1.12 Clean Your Desk Day 1.15 Hat Day

6. January
S M T W T F S
18 19 20 21 22 23 24
1.19 Martin Luther King, Jr. Day
• Start marketing December 22nd-26th
• Inspire others to have a dream
and leave a lasting legacy.

7. January
S M T W T F S
25 26 27 28 29 30 31
1.27 Chocolate Cake Day 1.29 Puzzle Day

8. February
S M T W T F S
1 2 3 4 5 6 7
2.1 Super Bowl XLIX
• Start marketing January 19th-23rd
• Find exciting ways to invite your
customers
into Super Bowl fun through
parties or specials.
2.2 Groundhog Day
• Start marketing January 19th-23rd
• Offer a prize for whether or not
the groundhog sees its shadow.
• Here’s to an early Spring!

9. February
S M T W T F S
8 9 10 11 12 13 14
2.14 Valentine’s Day
• Start marketing January 26th-30th
• Make customers aware of your
gratitude through e-mails,
product releases, or special sales.

10. February
S M T W T F S
15 16 17 18 19 20 21
2.16 President’s Day
• Start marketing February 2nd-6th
• While many people are off work,
offer limited time sales and other
promotions.
2.17 Mardi Gras
• Start marketing February 2nd-6th
• Deck out your store with brightly
colored beads.

11. February
S M T W T F S
22 23 24 25 26 27 28
2.22 Margarita Day
2.26 Tell a Fairy Tale
Day

12. March
S M T W T F S
1 2 3 4 5 6 7
3.2 Banana Cream Pie
Day
3.6 Middle Name Pride
Day

13. March
S M T W T F S
8 9 10 11 12 13 14
3.8 Women’s Day 3.11 No Smoking Day

14. March
S M T W T F S
15 16 17 18 19 20 21
3.20 Start of Spring
• Start marketing March 2nd-6th
• As seasons change, celebrate the
melting snow with your customers.

15. March
S M T W T F S
22 23 24 25 26 27 28
3.22 Goof Off Day 3.25 Waffle Day

16. March
S M T W T F S
29 30 31 1 2 3 4
3.30 Walk in the Park
Day
3.31 Eiffel Tower Day

17. April
S M T W T F S
29 30 31 1 2 3 4
4.1 April Fool’s Day
• Start marketing March 16th-20th
• Engage your customers through
a harmless prank.

18. April
S M T W T F S
5 6 7 8 9 10 11
4.5 Easter
• Start marketing March 23rd-27th
• Spread joy through egg hunts and
festive decorations.

19. April
S M T W T F S
12 13 14 15 16 17 18
4.12 Licorice Day 4.16 High Five Day

20. April
S M T W T F S
19 20 21 22 23 24 25
4.19 Bicycle Day 4.22 Earth Day

21. April
S M T W T F S
26 27 28 29 30 1 2
4.26 Pretzel Day
4.28 Workers’ Memorial
Day

22. May
S M T W T F S
26 27 28 29 30 1 2
5.1 New Home Owners
Day

23. May
S M T W T F S
3 4 5 6 7 8 9
5.5 Cinco de Mayo
• Start marketing April 20th-24th
• Take part in Mexican or American traditions
on this joyous holiday!

24. May
S M T W T F S
10 11 12 13 14 15 16
5.10 Mother’s Day
• Start marketing April 27th-May 1st
• Get creative! Offer promotions for gifts,
invite mothers in for discounts, and offer
interactive activities for families.

25. May
S M T W T F S
17 18 19 20 21 22 23
5.18 Visit Your Relatives
Day
5.23 Turtle Day

26. May
S M T W T F S
24 25 26 27 28 29 30
5.25 Memorial Day
• Start marketing May 11th-15th
• Celebrate the unofficial start of summer and
honor the troops who have fought for our
freedom.
• Find customers at outdoor activities, like
barbecues, parks, and beaches.

27. May
S M T W T F S
31 1 2 3 4 5 6
5.31 No Tobacco Day

28. June
S M T W T F S
31 1 2 3 4 5 6
6.3 Running Day
6.5 World Environment
Day

29. June
S M T W T F S
7 8 9 10 11 12 13
6.7 Cancer Survivors
Day
6.12 Loving Day

30. June
S M T W T F S
14 15 16 17 18 19 20
6.14 Flag Day 6.20 World Juggling Day

31. June
S M T W T F S
21 22 23 24 25 26 27
6.21 Father’s Day
• Start marketing June 8th-12th
• Summer officially begins!
• Honor customers who are fathers through
events, gifts, and other promotions.

32. June
S M T W T F S
28 29 30 1 2 3 4
6.30 Social Media Day

33. July
S M T W T F S
28 29 30 1 2 3 4
7.4 Independence Day
• Start marketing June 15th-19th
• Celebrate America’s independence with
a parade float or fireworks.

34. July
S M T W T F S
5 6 7 8 9 10 11
7.6 Fried Chicken Day 7.9 Sugar Cookie Day

35. July
S M T W T F S
12 13 14 15 16 17 18
7.14 Pandemonium Day 7.15 Gummy Worm Day

36. July
S M T W T F S
19 20 21 22 23 24 25
7.20 Lollipop Day 7.23 Hotdog Day

37. July
S M T W T F S
26 27 28 29 30 31 1
7.28 Milk Chocolate Day
7.30 Paperback Book
Day

38. August
S M T W T F S
26 27 28 29 30 31 1
8.1 Worldwide Web Day

39. August
S M T W T F S
2 3 4 5 6 7 8
8.3 Watermelon Day 8.6 Fresh Breath Day

40. August
S M T W T F S
9 10 11 12 13 14 15
8.9 Book Lovers Day 8.11 Play in the Sand Day

41. August
S M T W T F S
16 17 18 19 20 21 22
8.16 Rollercoaster Day 8.18 Bad Poetry Day

42. August
S M T W T F S
23 24 25 26 27 28 29
8.26 Hug Your Boss Day 8.28 Bow Tie Day

43. August
S M T W T F S
30 31 1 2 3 4 5
8.31 Love Litigating Lawyers
Day

44. September
S M T W T F S
30 31 1 2 3 4 5
9.3 Skyscraper Day

45. September
S M T W T F S
6 7 8 9 10 11 12
9.7 Labor Day
• Start marketing August 24th-28th
• Many customers will be off work,
relaxing or shopping.
• Use this holiday to transition into an
Autumn marketing plan.
v

46. September
S M T W T F S
13 14 15 16 17 18 19
9.15 Green Peace
Day
9.19 Talk Like a Pirate
Day

47. September
S M T W T F S
20 21 22 23 24 25 26
9.23 Fall Begins
• Start marketing Sept. 7th-11th
• Target your customers changing needs
and interests as the season shifts.

48. September
S M T W T F S
27 28 29 30 1 2 3
9.27 Tourism Day
9.29 International Coffee
Day

49. October
S M T W T F S
27 28 29 30 1 2 3
10.1 World Vegetarian
Day

50. October
S M T W T F S
4 5 6 7 8 9 10
10.4 Taco Day
10.10 Universal Music
Day

51. October
S M T W T F S
11 12 13 14 15 16 17
10.12 Columbus Day
• Start marketing September 28th-October 2nd
• In Columbus’s spirit, explore new opportunities
with your marketing campaign!

52. October
S M T W T F S
18 19 20 21 22 23 24
10.19 Elevate Your Life
Day
10.23 IPod Day

53. October
S M T W T F S
25 26 27 28 29 30 31
10.31 Halloween
• Start marketing October 12th-16th
• Engage employees and customers
in Halloween traditions like costume
parties and candy giveaways.

54. November
S M T W T F S
1 2 3 4 5 6 7
11.4 Stress Awareness
Day
11.6 Nachos Day

55. November
S M T W T F S
8 9 10 11 12 13 14
11.11 Veterans Day
• Start marketing October 26th-29th
• Thank veterans for their service
both online and in-store.

56. November
S M T W T F S
15 16 17 18 19 20 21
11.16 Button Day 11.18 Occult Day

57. November
S M T W T F S
22 23 24 25 26 27 28
11.26 Thanksgiving
• Start marketing November 2nd-6th
• Extend thanks to customers
through multiple channels of
communication.
11.27 Black Friday
• Start marketing November 2nd-6th
• Offer limited time sales to
entice customers to your store.

58. November
S M T W T F S
29 30 1 2 3 4 5
11.30 Stay Home Because You’re Well
Day

59. December
S M T W T F S
29 30 1 2 3 4 5
12.1 Eat a Red Apple Day
12.5 International Ninja
Day

60. December
S M T W T F S
6 7 8 9 10 11 12
12.6 Start of Hanukkah
• Start marketing November 23rd-27th
• Join in on 8 days and nights of
celebrations and traditions.
.

61. December
S M T W T F S
13 14 15 16 17 18 19
12.14 Monkey Day 12.17 Re-gifting Day

62. December
S M T W T F S
20 21 22 23 24 25 26
12.22 Start of Winter
• Start marketing December 7th-
11th
• Though Winter is cozy, don’t let
your marketing efforts hibernate.
.
12.25 Christmas
• Start marketing November 23rd-
27th
• Start Christmas cheer early this
year to stand out from the
crowd.
.

63. December
S M T W T F S
27 28 29 30 31 1 2
12.31 New Year’s Eve
• Start marketing December 14th-17th
• Consider the launch of new products and
services to celebrate the new year.
.

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