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AFF
Impression
1
Volume
DPL
CPM
11
Efficiency
DPL
Interaction
Rate
9
Quality
DPL
Reach
5
Volume
SEM
Average
Position
22
Quality
VID
Viewability
38
Quality
OOH
Cost per
Point
54
Efficiency
PR
Accuracy
59
Quality
PRT
Gross
Impression
61
Volume
RAD
Gross
Impression
71
Volume
AFF
Reach
2
Volume
DPL
Click-thru
Rate
10
Quality
DPL
Viewability
8
Quality
EM
Open
Rate
14
Quality
SEM
Click-thru
Rate
23
Quality
SOC
CPM
34
Efficiency
VID
Impression
35
Volume
OOH
CPM
55
Efficiency
PR
Sentiment
60
Quality
PRT
GRP
63
Volume
RAD
GRP
73
Volume
DPL
Frequency
7
Quality
DPL
Display
Time
6
Volume
EM
Open
13
Volume
SEM
Impression
Share
24
Share
SOC
Click-thru
Rate
33
Quality
VID
Reach
36
Volume
OOH
Ad Recall
51
Quality
PR
Clip Count
57
Volume
PRT
Net Reach
62
Volume
RAD
Net Reach
72
Volume
DPL
Impression
4
Volume
EM
Send
12
Volume
SEM
Impression
21
Volume
SOC
Engagement
Rate
32
Quality
DM
Frequency
42
Quality
OOH
Frequency
52
Quality
PR
Media
Impression
58
Volume
PRT
TRP
64
Volume
RAD
TRP
74
Volume
MOB
Activation
Rate
18
Quality
SEO
Click-thru
Rate
27
Quality
SOC
Frequency
31
Quality
DM
Penetration
44
Share
OOH
Share of
Voice
56
Share
PRT
Cost per
Point
67
Efficiency
RAD
Cost per
Point
78
Efficiency
TV
Cost per
Point
88
Efficiency
MOB
Uninstall
Rate
19
Quality
SEO
Keyword
Rank
26
Quality
SOC
Impression
29
Volume
DM
Distribution
40
Volume
OOH
Effective
Reach
48
Volume
PRT
Cost per
Reader
68
Efficiency
RAD
CPM
79
Efficiency
TV
CPM
89
Efficiency
MOB
Store
Rank
20
Share
SEO
Impression
Share
28
Share
SOC
Unique
Impression
30
Volume
DM
Reach
41
Volume
OOH
Gross
Impression
47
Volume
PRT
Ad Recall
65
Quality
RAD
Ad Recall
75
Quality
TV
Ad Recall
85
Quality
MOB
Activation
17
Volume
SEO
Impression
25
Volume
VID
Average
View Rate
39
Quality
EVT
Recall
46
Quality
OOH
GRP
49
Volume
PRT
Penetration
70
Share
RAD
Frequency
76
Quality
TV
Frequency
86
Quality
MOB
Install
16
Volume
VID
Frequency
37
Quality
EVT
Gross
Attendance
45
Volume
OOH
TRP
50
Volume
PRT
Share of
Voice
69
Share
RAD
Share of
Voice
80
Share
TV
Share of
Voice
90
Share
VID
Avg Comp
Rate
133
Quality
WEB
Page
View
138
Volume
OOH
Cost per
Inquiry
155
Efficiency
RAD
Inquiry
Rate
77
Quality
TV
Gross
Impression
81
Volume
AFF
Click-thru
Rate
3
Quality
EM
Reply
100
Volume
SEO
Traffic
Share
114
Share
SOC
Share of
Engmt
128
Share
VID
Click
129
Volume
WEB
Time on
Site
139
Volume
OOH
Inquiry
Rate
53
Quality
TV
GRP
83
Volume
AFF
Click
91
Volume
MOB
Avg Session
Length
105
Quality
SEO
Direct
Visit
110
Volume
SOC
Click
115
Volume
VID
Interaction
130
Volume
WEB
Visit
136
Volume
OOH
Inquiry
153
Volume
TV
Net Reach
82
Volume
DPL
Cost per
Click
98
Efficiency
MOB
Active
Users
102
Volume
SEO
Organic
Visit
111
Volume
SOC
Comment
120
Volume
VID
View
131
Volume
WEB
Visitor
137
Volume
PR
Response
Sentiment
158
Quality
RAD
Inquiry
162
Volume
TV
Cost per
Inquiry
167
Efficiency
TV
Inquiry
Rate
87
Quality
TV
TRP
84
Volume
DPL
Avg Interact
Time
96
Quality
MOB
Session
103
Volume
SEO
Referral
Visit
112
Volume
SOC
Consumption
116
Volume
VID
View
Time
132
Volume
DM
Cost per
Response
148
Efficiency
PR
Inbound
Traffic
156
Volume
DPL
Click
93
Volume
MOB
Usage
Time
104
Volume
SOC
Cost per
Click
125
Efficiency
SOC
Favorite
119
Volume
WEB
Avg Time
on Site
142
Quality
DM
Response
Rate
43
Quality
PR
Social
Mention
157
Volume
TV
Inquiry
165
Volume
DPL
Interaction
94
Volume
SEM
Cost per
Click
108
Efficiency
SOC
Cost per
Engmt
126
Efficiency
SOC
Like
118
Volume
WEB
Bounce
Rate
141
Quality
DM
Response
146
Volume
PRT
Cost per
Inquiry
161
Efficiency
CRM
Cost per
Lead
171
Efficiency
DPL
Interaction
Time
95
Volume
SEM
Click
Share
109
Share
SOC
Cost per
View
127
Efficiency
SOC
Reply
121
Volume
WEB
Pages per
Visit
143
Quality
EVT
Cost per
Lead
152
Efficiency
PRT
Inquiry
Rate
66
Quality
CRM
Avg Lead
Score
169
Quality
EM
Click Rate
15
Quality
SEM
Click
106
Volume
SOC
Avg View
Percentage
122
Quality
SOC
Video View
117
Volume
WEB
Traffic
Share
145
Share
EVT
Avg Lead
Score
150
Quality
PRT
Inquiry
159
Volume
CRM
Lead
168
Volume
EM
Click
99
Volume
SEO
Bounce
Rate
113
Quality
SOC
Response
Sentiment
123
Quality
VID
Cost per
Click
135
Efficiency
WEB
Action
140
Volume
EVT
Lead
149
Volume
RAD
Cost per
Inquiry
164
Efficiency
AFF
ROI
176
Efficiency
DPL
Conversion
Rate
97
Quality
EM
Revenue
184
Volume
SEM
Conversion
Rate
107
Quality
VID
Cost per
Action
205
Efficiency
WEB
Conversion
Rate
144
Quality
EVT
Cost per
Close
218
Efficiency
OOH
Conversion
Rate
154
Quality
RAD
Cost per
Order
230
Efficiency
TV
Conversion
232
Volume
AFF
Avg Order
Value
174
Quality
DPL
Conversion
178
Volume
MOB
Cost per
Install
191
Efficiency
SEM
Revenue
193
Volume
VID
ROI/ROAS
206
Efficiency
WEB
Conversion
207
Volume
EVT
ROI
219
Efficiency
OOH
Conversion
220
Volume
RAD
Media
Efficiency
231
Efficiency
TV
Revenue
233
Volume
AFF
Conversion
Rate
92
Quality
DPL
Revenue
179
Volume
MOB
Avg Rev
per User
190
Quality
SOC
Cost per
Action
200
Efficiency
VID
Avg Order
Value
204
Quality
WEB
Revenue
208
Volume
EVT
Close
Rate
217
Quality
OOH
Revenue
221
Volume
RAD
Conversion
Rate
163
Quality
CRM
Cost per
Conversion
239
Efficiency
AFF
Conversion
172
Volume
EM
Cost per
Action
186
Efficiency
MOB
Conversion
188
Volume
SOC
ROI/ROAS
201
Efficiency
VID
Conversion
Rate
134
Quality
DM
Cost per
Order
213
Efficiency
EVT
Qual Rate
151
Quality
PRT
Cost per
Order
226
Efficiency
RAD
Conversion
228
Volume
CRM
ROI
240
Efficiency
EM
ROI
187
Efficiency
MOB
Revenue
189
Volume
SOC
Avg Order
Value
199
Quality
VID
Conversion
202
Volume
DM
ROI
214
Efficiency
EVT
Conversion
215
Volume
PRT
Media
Efficiency
227
Efficiency
RAD
Revenue
229
Volume
CRM
Close
Rate
238
Quality
AFF
Revenue
173
Volume
SEM
Conversion
192
Volume
DPL
Cost per
Action
181
Efficiency
EM
Avg Order
Value
185
Quality
SEM
Cost per
Action
195
Efficiency
SOC
Conversion
Rate
124
Quality
VID
Revenue
203
Volume
DM
Conversion
Rate
147
Quality
EVT
Revenue
216
Volume
PRT
Conversion
Rate
160
Quality
TV
Cost per
Order
234
Efficiency
CRM
Qual Rate
170
Quality
EM
Subscription
Rate
242
Quality
EM
Net
Subscription
241
Volume
MOB
Retention
Rate
243
Quality
SOC
Cost per
Follow
248
Efficiency
SOC
Cost per
Page Like
247
Efficiency
SOC
Channel
Subscription
246
Volume
SOC
Follow
245
Volume
SOC
Page Like
244
Volume
WEB
Repeat
Visit Rate
250
Quality
WEB
Repeat
Visit
249
Volume
CRM
CLV
256
Quality
CRM
Customer
Effort
255
Quality
CRM
Customer
Satisfaction
254
Quality
CRM
Retention
Rate
253
Quality
CRM
Program
Signup
251
Volume
CRM
Repeat
Purchase
252
Volume
SOC
Re-Share
260
Volume
SOC
Retweet
259
Volume
SOC
Share
258
Volume
SOC
Storyteller
257
Volume
WEB
Content
Share
261
Volume
CRM
NPS
263
Quality
CRM
Referral
262
Volume
AFF
Commission
Rate
177
Efficiency
DPL
ROI/ROAS
182
Efficiency
EM
Conversion
Rate
101
Quality
SEM
ROI/ROAS
196
Efficiency
SOC
Conversion
197
Volume
DM
Conversion
211
Volume
OOH
Cost per
Order
222
Efficiency
PRT
Conversion
224
Volume
TV
Media
Efficiency
235
Efficiency
CRM
Conversion
236
Volume
AFF
Cost per
Action
175
Efficiency
DPL
Avg Order
Value
180
Quality
EM
Conversion
183
Volume
SEM
Avg Order
Value
194
Quality
SOC
Revenue
198
Volume
WEB
Avg Order
Value
210
Quality
DM
Revenue
212
Volume
OOH
Media
Efficiency
223
Efficiency
PRT
Revenue
225
Volume
TV
Conversion
Rate
166
Quality
CRM
Revenue
237
Volume
WEB
Items
Purchased
209
Volume
Awareness
(1 - 90)
Engagement
(91 - 171)
Conversion
(172 - 240)
Loyalty
(241 - 256)
Advocacy
(257 - 263)
Objective
(Index)
Volume
Reach
2 AFF Channel
Color =
Objective
Signal
Name
Index
Signal Type
Channel Abbreviations:
DPL - Display
SEM - Paid Search
SEO - Organic Search
SOC - Social
WEB - Website
EM - Email
VID - Video
MOB - Mobile
AFF - Affiliate
TV - Television
PRT - Print
DM - Direct Mail
OOH - Out-of-home
RAD - Radio
EVT - Event
PR - Public Relations
CRM - CRM and Loyalty
© Origami Logic, Inc. 2015 origamilogic.com
A Visualization of the Marketing Signals Framework
Periodic Table of Marketing Signals

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Origami logic-periodic-table-of-marketing-signals

  • 1. AFF Impression 1 Volume DPL CPM 11 Efficiency DPL Interaction Rate 9 Quality DPL Reach 5 Volume SEM Average Position 22 Quality VID Viewability 38 Quality OOH Cost per Point 54 Efficiency PR Accuracy 59 Quality PRT Gross Impression 61 Volume RAD Gross Impression 71 Volume AFF Reach 2 Volume DPL Click-thru Rate 10 Quality DPL Viewability 8 Quality EM Open Rate 14 Quality SEM Click-thru Rate 23 Quality SOC CPM 34 Efficiency VID Impression 35 Volume OOH CPM 55 Efficiency PR Sentiment 60 Quality PRT GRP 63 Volume RAD GRP 73 Volume DPL Frequency 7 Quality DPL Display Time 6 Volume EM Open 13 Volume SEM Impression Share 24 Share SOC Click-thru Rate 33 Quality VID Reach 36 Volume OOH Ad Recall 51 Quality PR Clip Count 57 Volume PRT Net Reach 62 Volume RAD Net Reach 72 Volume DPL Impression 4 Volume EM Send 12 Volume SEM Impression 21 Volume SOC Engagement Rate 32 Quality DM Frequency 42 Quality OOH Frequency 52 Quality PR Media Impression 58 Volume PRT TRP 64 Volume RAD TRP 74 Volume MOB Activation Rate 18 Quality SEO Click-thru Rate 27 Quality SOC Frequency 31 Quality DM Penetration 44 Share OOH Share of Voice 56 Share PRT Cost per Point 67 Efficiency RAD Cost per Point 78 Efficiency TV Cost per Point 88 Efficiency MOB Uninstall Rate 19 Quality SEO Keyword Rank 26 Quality SOC Impression 29 Volume DM Distribution 40 Volume OOH Effective Reach 48 Volume PRT Cost per Reader 68 Efficiency RAD CPM 79 Efficiency TV CPM 89 Efficiency MOB Store Rank 20 Share SEO Impression Share 28 Share SOC Unique Impression 30 Volume DM Reach 41 Volume OOH Gross Impression 47 Volume PRT Ad Recall 65 Quality RAD Ad Recall 75 Quality TV Ad Recall 85 Quality MOB Activation 17 Volume SEO Impression 25 Volume VID Average View Rate 39 Quality EVT Recall 46 Quality OOH GRP 49 Volume PRT Penetration 70 Share RAD Frequency 76 Quality TV Frequency 86 Quality MOB Install 16 Volume VID Frequency 37 Quality EVT Gross Attendance 45 Volume OOH TRP 50 Volume PRT Share of Voice 69 Share RAD Share of Voice 80 Share TV Share of Voice 90 Share VID Avg Comp Rate 133 Quality WEB Page View 138 Volume OOH Cost per Inquiry 155 Efficiency RAD Inquiry Rate 77 Quality TV Gross Impression 81 Volume AFF Click-thru Rate 3 Quality EM Reply 100 Volume SEO Traffic Share 114 Share SOC Share of Engmt 128 Share VID Click 129 Volume WEB Time on Site 139 Volume OOH Inquiry Rate 53 Quality TV GRP 83 Volume AFF Click 91 Volume MOB Avg Session Length 105 Quality SEO Direct Visit 110 Volume SOC Click 115 Volume VID Interaction 130 Volume WEB Visit 136 Volume OOH Inquiry 153 Volume TV Net Reach 82 Volume DPL Cost per Click 98 Efficiency MOB Active Users 102 Volume SEO Organic Visit 111 Volume SOC Comment 120 Volume VID View 131 Volume WEB Visitor 137 Volume PR Response Sentiment 158 Quality RAD Inquiry 162 Volume TV Cost per Inquiry 167 Efficiency TV Inquiry Rate 87 Quality TV TRP 84 Volume DPL Avg Interact Time 96 Quality MOB Session 103 Volume SEO Referral Visit 112 Volume SOC Consumption 116 Volume VID View Time 132 Volume DM Cost per Response 148 Efficiency PR Inbound Traffic 156 Volume DPL Click 93 Volume MOB Usage Time 104 Volume SOC Cost per Click 125 Efficiency SOC Favorite 119 Volume WEB Avg Time on Site 142 Quality DM Response Rate 43 Quality PR Social Mention 157 Volume TV Inquiry 165 Volume DPL Interaction 94 Volume SEM Cost per Click 108 Efficiency SOC Cost per Engmt 126 Efficiency SOC Like 118 Volume WEB Bounce Rate 141 Quality DM Response 146 Volume PRT Cost per Inquiry 161 Efficiency CRM Cost per Lead 171 Efficiency DPL Interaction Time 95 Volume SEM Click Share 109 Share SOC Cost per View 127 Efficiency SOC Reply 121 Volume WEB Pages per Visit 143 Quality EVT Cost per Lead 152 Efficiency PRT Inquiry Rate 66 Quality CRM Avg Lead Score 169 Quality EM Click Rate 15 Quality SEM Click 106 Volume SOC Avg View Percentage 122 Quality SOC Video View 117 Volume WEB Traffic Share 145 Share EVT Avg Lead Score 150 Quality PRT Inquiry 159 Volume CRM Lead 168 Volume EM Click 99 Volume SEO Bounce Rate 113 Quality SOC Response Sentiment 123 Quality VID Cost per Click 135 Efficiency WEB Action 140 Volume EVT Lead 149 Volume RAD Cost per Inquiry 164 Efficiency AFF ROI 176 Efficiency DPL Conversion Rate 97 Quality EM Revenue 184 Volume SEM Conversion Rate 107 Quality VID Cost per Action 205 Efficiency WEB Conversion Rate 144 Quality EVT Cost per Close 218 Efficiency OOH Conversion Rate 154 Quality RAD Cost per Order 230 Efficiency TV Conversion 232 Volume AFF Avg Order Value 174 Quality DPL Conversion 178 Volume MOB Cost per Install 191 Efficiency SEM Revenue 193 Volume VID ROI/ROAS 206 Efficiency WEB Conversion 207 Volume EVT ROI 219 Efficiency OOH Conversion 220 Volume RAD Media Efficiency 231 Efficiency TV Revenue 233 Volume AFF Conversion Rate 92 Quality DPL Revenue 179 Volume MOB Avg Rev per User 190 Quality SOC Cost per Action 200 Efficiency VID Avg Order Value 204 Quality WEB Revenue 208 Volume EVT Close Rate 217 Quality OOH Revenue 221 Volume RAD Conversion Rate 163 Quality CRM Cost per Conversion 239 Efficiency AFF Conversion 172 Volume EM Cost per Action 186 Efficiency MOB Conversion 188 Volume SOC ROI/ROAS 201 Efficiency VID Conversion Rate 134 Quality DM Cost per Order 213 Efficiency EVT Qual Rate 151 Quality PRT Cost per Order 226 Efficiency RAD Conversion 228 Volume CRM ROI 240 Efficiency EM ROI 187 Efficiency MOB Revenue 189 Volume SOC Avg Order Value 199 Quality VID Conversion 202 Volume DM ROI 214 Efficiency EVT Conversion 215 Volume PRT Media Efficiency 227 Efficiency RAD Revenue 229 Volume CRM Close Rate 238 Quality AFF Revenue 173 Volume SEM Conversion 192 Volume DPL Cost per Action 181 Efficiency EM Avg Order Value 185 Quality SEM Cost per Action 195 Efficiency SOC Conversion Rate 124 Quality VID Revenue 203 Volume DM Conversion Rate 147 Quality EVT Revenue 216 Volume PRT Conversion Rate 160 Quality TV Cost per Order 234 Efficiency CRM Qual Rate 170 Quality EM Subscription Rate 242 Quality EM Net Subscription 241 Volume MOB Retention Rate 243 Quality SOC Cost per Follow 248 Efficiency SOC Cost per Page Like 247 Efficiency SOC Channel Subscription 246 Volume SOC Follow 245 Volume SOC Page Like 244 Volume WEB Repeat Visit Rate 250 Quality WEB Repeat Visit 249 Volume CRM CLV 256 Quality CRM Customer Effort 255 Quality CRM Customer Satisfaction 254 Quality CRM Retention Rate 253 Quality CRM Program Signup 251 Volume CRM Repeat Purchase 252 Volume SOC Re-Share 260 Volume SOC Retweet 259 Volume SOC Share 258 Volume SOC Storyteller 257 Volume WEB Content Share 261 Volume CRM NPS 263 Quality CRM Referral 262 Volume AFF Commission Rate 177 Efficiency DPL ROI/ROAS 182 Efficiency EM Conversion Rate 101 Quality SEM ROI/ROAS 196 Efficiency SOC Conversion 197 Volume DM Conversion 211 Volume OOH Cost per Order 222 Efficiency PRT Conversion 224 Volume TV Media Efficiency 235 Efficiency CRM Conversion 236 Volume AFF Cost per Action 175 Efficiency DPL Avg Order Value 180 Quality EM Conversion 183 Volume SEM Avg Order Value 194 Quality SOC Revenue 198 Volume WEB Avg Order Value 210 Quality DM Revenue 212 Volume OOH Media Efficiency 223 Efficiency PRT Revenue 225 Volume TV Conversion Rate 166 Quality CRM Revenue 237 Volume WEB Items Purchased 209 Volume Awareness (1 - 90) Engagement (91 - 171) Conversion (172 - 240) Loyalty (241 - 256) Advocacy (257 - 263) Objective (Index) Volume Reach 2 AFF Channel Color = Objective Signal Name Index Signal Type Channel Abbreviations: DPL - Display SEM - Paid Search SEO - Organic Search SOC - Social WEB - Website EM - Email VID - Video MOB - Mobile AFF - Affiliate TV - Television PRT - Print DM - Direct Mail OOH - Out-of-home RAD - Radio EVT - Event PR - Public Relations CRM - CRM and Loyalty © Origami Logic, Inc. 2015 origamilogic.com A Visualization of the Marketing Signals Framework Periodic Table of Marketing Signals