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Future of animation
   industry in India
                Presented by
                 Nimish Pant
          PGDM 2010-12 batch
sources
The Economic Times-17 oct 2010
              Business standard
                The India street
             gyan.blogspot.com
                      Wikipedia
FUTURE OF ANIMATION
   INDUSTRY IN INDIA
        The Indian animation Industry has been
        fighting a few big problems in the past.
 Effective production pipeline, skilled workforce
and infrastructure has been some of the major
  hurdels. The leading Companies of today have
all these roughly in place.Roughly it means that
  there remains huge scope of improvement and
 the future of the Animation industry is in fact
   based on how well we can better ourselves in
                                           these.
                                                .
ORGANIZATIONAL
                 STRENGTH
        Animation as an art requires extreme discipline and
 organized effort. Countries like Philippines have lost out in
      spite of having a rich talent pool mainly because of its
        disorganized Freelance environment. Organizational
strength is the core component of all BPO s. Improvements
in the existing pipeline and the emergence of 3d animation
 as a lucrative business will help the animation studios take
                                           up the BPO model.
CHANGING TRENDS
The  recent popularity of 3d animation has hit the 2d
                   traditional animation market badly.
        This is to gradually change. When the initial
   enthusiasm settles down 2d animation will reinforce
itself and in future 2d as well as 3d animation will go
            hand in hand to entertain the toon lovers.
UNIQUE FEATURES
  The   current animation business in India revolves around
Production, Post production and VFX. This is soon to change
   with the incorporation of preproduction into the existing
                                                     pipeline.
      With the increasing confidence of the International
 community, India is soon to be trusted with the generation
                                         of original content.
     Our rich cultural heritage can cater a new taste. The
  international ordinance till now has been feed with either
                         Traditional Disney style animation.
RECOGNITION
        24FPS   Animation Awards is a celebration of animation
excellence and recognition of the best animation talent in India.
 Organized with the aim of creating a platform that motivates,
      hones and showcases Indian animation and student talent.
 Annually held 24FPS Animation Awards is amongst the premier
 animation competitions in the country. It is organized by Maya
                      Academy of Advanced Cinematic (MAAC).
Societies and
                          organizations
 The   Animation Society of India (TASI) is a non-profit
                  organization with its head-office in Mumbai.
           It aims to educate about the emerging animation
   technologies and at the same time provide a platform for
   exchange of creative and technical information within the
                 existing art and animation fraternity in India.
 It also hosts Anifest India, the biggest annual animation
festival in the Indian subcontinent, which features the TASI
    Viewer's Choice Awards. It also hold technical and in-
          depth workshops and sessions nearly every month.
FACTS
 The  Indian animation industry was estimated at $354 million in
 2006 and is forecast to reach $869 million by 2010. Animation in
     India is currently riding on two key factors - a large base of
       highly skilled labour, and low cost of production. While the
industry is gaining prominence steadily, several important factors
        such as the government's role in supporting the animation
                    industry, and producing original content locally.
      In 2009, the state of the animation industry in India, was
  growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion
                                                           by 2005.
FACTS
 In 2009, the state of the animation industry in India, was growing at a
            CAGR of 30%, is estimated to reach US$ 1.5 billion by 2005.
     Some of the other estimates of the NASSCOM report on animation
                                                    indicate the following:
 The global entertainment market will generate a demand for animation
             production services of the order of US$ 37 billion by 2003
In the non-entertainment segment the demand for animation production
                             services will touch US$ 14.7 billion by 2005
 The global film/TV program production market will create a US $ 17.5
             billion revenue opportunity for animation production houses
The Indian gaming industry was estimated at nearly $48 million in 2006
                                           and is expected to cross $424
COMPETITION IN THE
              MARKET
Pune, is competing with Hyderabad and Mumbai to be the country's
     animation hub. With the sector facing severe human resources
   shortage, more and more studios are increasingly venturing into
   animation training. Chetan Deshmukh, an anomator and special
  effects expert, recently shifted his base to Pune from US. He has
  worked on Hollywood movies like Chicago and Shanghai Knights.
   The Mahratta Chamber of Commerce, Industries and Agriculture
  (MCCIA), a premier body of industries in and around Pune region
    has launched a programme to catapult Pune as a global hub for
            animation and gaming. It has recently formed a group of
  professionals, training institutes and celebrities to implement the
           initiative, with filmmaker Amol Palekar has as their brand
                                                          ambassador.
Comparison with the
          global scenario
The total global animation production figures, according to
  the NASSCOM Animation report, range between US$ 16-
    31.5 billion for the year 2000. Statistics for 2001 stand
      anywhere between US$ 25 billion and US$ 38 billion.
    Analysts estimate that the global animation production
                         rose to about US$ 45 billion in 2002
Ventures
     Continuing its impressive financial run, Chennai-based Media
 Technology Company Sanraa media,has signed a £ 2 million deal
    with the Leading Global Production Company Endemol, UK for
the production of the animated series 'The 99', which is based on
the illustrated comic 'The 99'. The 99, a 3D animation series, will
  comprise 26 episodes will be done by Sanraa Media and day-to-
                      day production will be overseen by Endemol.
The co-production deal also entitles Sanraa Media to the rights of
distributing the series in India, Indonesia, Malaysia, Pakistan, Sri
                                               Lanka and Thailand.
Animation institutions
     National Institute of Design, Gandhinagar
MAAC (Maya Academy of Advanced Cinematics)
                      Arena Animation Academy
             Zee Institute of Creative Arts ZICA
                Sanraa Media Knowledge Center
   Birla Institute of Technology, Jaipur & Noida
          Picasso Animation College, Bangalore
Animation
      studios/companies in
                    India
Animation studios in India including television channels and production
                                             studios. Octave Simulations
                                                       DQ Entertainment
                                                       Bluegrass Studios
                                         Buena Vista International India
                                                Cartoon Network (India)
                                                        Sanraa Media Ltd
                                                               Tata Elxsi
                                             Future Thought Productions
                                                       Phoebus creations
                                           Reliance MediaWorks Limited
                                                              UTV Toonz
                                                  Crest Communications
CONTINUED
       Crest Communications
          Heart Entertainment
                 Jadoo Works
                Prana Studios
    Oxygen Animation Studio
         Pentamedia Graphics
             Toonz Animation
 Super Audio (Madras) Pvt Ltd
List of Indian animation
                  movies
                           Ramayana: The Legend of Prince Rama (1992)
PANDAVAS - THE FIVE WARRIORS (2000) - National Award in the category of
BEST FEATURE FILM IN ENGLISH 2000 & Second Best Animated Feature Film
                   Award in Vancouver Effects & Animation Festival, 2001.
                                                        Hanuman (2005)
                                                             Kittu (2006)
                                                          Krishna (2006)
                                              Return of Hanuman (2007)
                                                 Roadside Romeo (2008)
                                                      Dashavatar (2008)
                                                    Ghatothkach (2008)
                                      Cheenti Cheenti Bang Bang (2008)
                                       Arjun – The Warrior Prince (2009)
                                                      Bal Ganesh (2009)
                                    Lav Kush - The Warrior Twins (2010)
                                          Toonpur Ka Superrhero (2010)
                                      Koochie Koochie Hota Hain (2010)
CONCLUSION
              India's animation industry likely to hit $1 bn by 2012
  The Indian animation market , estimated at USD 494 million in 2008,
   will likely grow at compounded annual growth rate of 22 per cent till
                                    2012, an industry official has said.

 "Globally, the animation industry is poised to touch USD 100 billion by
2012 and India's animation industry is expected Indian companies have
  also been helped by the increase in production budgets for animation
movies worldwide. "In the past decade, more than 15 animated movies,
   with budgets over USD 100 million, have been produced and we are
                              hoping to continue this trend", Mehta said.
     to hit USD 1 billion by 2012, aided by increased outsourcing and a
                                              growing domestic market,"
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Future of animation industry in india ppt by nimish pant

  • 1. Future of animation industry in India Presented by Nimish Pant PGDM 2010-12 batch
  • 2. sources The Economic Times-17 oct 2010 Business standard The India street gyan.blogspot.com Wikipedia
  • 3. FUTURE OF ANIMATION INDUSTRY IN INDIA The Indian animation Industry has been fighting a few big problems in the past. Effective production pipeline, skilled workforce and infrastructure has been some of the major hurdels. The leading Companies of today have all these roughly in place.Roughly it means that there remains huge scope of improvement and the future of the Animation industry is in fact based on how well we can better ourselves in these. .
  • 4. ORGANIZATIONAL STRENGTH Animation as an art requires extreme discipline and organized effort. Countries like Philippines have lost out in spite of having a rich talent pool mainly because of its disorganized Freelance environment. Organizational strength is the core component of all BPO s. Improvements in the existing pipeline and the emergence of 3d animation as a lucrative business will help the animation studios take up the BPO model.
  • 5. CHANGING TRENDS The recent popularity of 3d animation has hit the 2d traditional animation market badly. This is to gradually change. When the initial enthusiasm settles down 2d animation will reinforce itself and in future 2d as well as 3d animation will go hand in hand to entertain the toon lovers.
  • 6. UNIQUE FEATURES The current animation business in India revolves around Production, Post production and VFX. This is soon to change with the incorporation of preproduction into the existing pipeline. With the increasing confidence of the International community, India is soon to be trusted with the generation of original content. Our rich cultural heritage can cater a new taste. The international ordinance till now has been feed with either Traditional Disney style animation.
  • 7. RECOGNITION 24FPS Animation Awards is a celebration of animation excellence and recognition of the best animation talent in India. Organized with the aim of creating a platform that motivates, hones and showcases Indian animation and student talent. Annually held 24FPS Animation Awards is amongst the premier animation competitions in the country. It is organized by Maya Academy of Advanced Cinematic (MAAC).
  • 8. Societies and organizations The Animation Society of India (TASI) is a non-profit organization with its head-office in Mumbai. It aims to educate about the emerging animation technologies and at the same time provide a platform for exchange of creative and technical information within the existing art and animation fraternity in India. It also hosts Anifest India, the biggest annual animation festival in the Indian subcontinent, which features the TASI Viewer's Choice Awards. It also hold technical and in- depth workshops and sessions nearly every month.
  • 9. FACTS The Indian animation industry was estimated at $354 million in 2006 and is forecast to reach $869 million by 2010. Animation in India is currently riding on two key factors - a large base of highly skilled labour, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government's role in supporting the animation industry, and producing original content locally. In 2009, the state of the animation industry in India, was growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion by 2005.
  • 10. FACTS In 2009, the state of the animation industry in India, was growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion by 2005. Some of the other estimates of the NASSCOM report on animation indicate the following: The global entertainment market will generate a demand for animation production services of the order of US$ 37 billion by 2003 In the non-entertainment segment the demand for animation production services will touch US$ 14.7 billion by 2005 The global film/TV program production market will create a US $ 17.5 billion revenue opportunity for animation production houses The Indian gaming industry was estimated at nearly $48 million in 2006 and is expected to cross $424
  • 11. COMPETITION IN THE MARKET Pune, is competing with Hyderabad and Mumbai to be the country's animation hub. With the sector facing severe human resources shortage, more and more studios are increasingly venturing into animation training. Chetan Deshmukh, an anomator and special effects expert, recently shifted his base to Pune from US. He has worked on Hollywood movies like Chicago and Shanghai Knights. The Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA), a premier body of industries in and around Pune region has launched a programme to catapult Pune as a global hub for animation and gaming. It has recently formed a group of professionals, training institutes and celebrities to implement the initiative, with filmmaker Amol Palekar has as their brand ambassador.
  • 12. Comparison with the global scenario The total global animation production figures, according to the NASSCOM Animation report, range between US$ 16- 31.5 billion for the year 2000. Statistics for 2001 stand anywhere between US$ 25 billion and US$ 38 billion. Analysts estimate that the global animation production rose to about US$ 45 billion in 2002
  • 13. Ventures Continuing its impressive financial run, Chennai-based Media Technology Company Sanraa media,has signed a £ 2 million deal with the Leading Global Production Company Endemol, UK for the production of the animated series 'The 99', which is based on the illustrated comic 'The 99'. The 99, a 3D animation series, will comprise 26 episodes will be done by Sanraa Media and day-to- day production will be overseen by Endemol. The co-production deal also entitles Sanraa Media to the rights of distributing the series in India, Indonesia, Malaysia, Pakistan, Sri Lanka and Thailand.
  • 14. Animation institutions National Institute of Design, Gandhinagar MAAC (Maya Academy of Advanced Cinematics) Arena Animation Academy Zee Institute of Creative Arts ZICA Sanraa Media Knowledge Center Birla Institute of Technology, Jaipur & Noida Picasso Animation College, Bangalore
  • 15. Animation studios/companies in India Animation studios in India including television channels and production studios. Octave Simulations DQ Entertainment Bluegrass Studios Buena Vista International India Cartoon Network (India) Sanraa Media Ltd Tata Elxsi Future Thought Productions Phoebus creations Reliance MediaWorks Limited UTV Toonz Crest Communications
  • 16. CONTINUED Crest Communications Heart Entertainment Jadoo Works Prana Studios Oxygen Animation Studio Pentamedia Graphics Toonz Animation Super Audio (Madras) Pvt Ltd
  • 17. List of Indian animation movies Ramayana: The Legend of Prince Rama (1992) PANDAVAS - THE FIVE WARRIORS (2000) - National Award in the category of BEST FEATURE FILM IN ENGLISH 2000 & Second Best Animated Feature Film Award in Vancouver Effects & Animation Festival, 2001. Hanuman (2005) Kittu (2006) Krishna (2006) Return of Hanuman (2007) Roadside Romeo (2008) Dashavatar (2008) Ghatothkach (2008) Cheenti Cheenti Bang Bang (2008) Arjun – The Warrior Prince (2009) Bal Ganesh (2009) Lav Kush - The Warrior Twins (2010) Toonpur Ka Superrhero (2010) Koochie Koochie Hota Hain (2010)
  • 18. CONCLUSION India's animation industry likely to hit $1 bn by 2012 The Indian animation market , estimated at USD 494 million in 2008, will likely grow at compounded annual growth rate of 22 per cent till 2012, an industry official has said. "Globally, the animation industry is poised to touch USD 100 billion by 2012 and India's animation industry is expected Indian companies have also been helped by the increase in production budgets for animation movies worldwide. "In the past decade, more than 15 animated movies, with budgets over USD 100 million, have been produced and we are hoping to continue this trend", Mehta said. to hit USD 1 billion by 2012, aided by increased outsourcing and a growing domestic market,"