Tristan Nitot's (Principal Mozilla Evangelist) keynote at WebIt Congress, Istanbul, Turkey on the importance of having the freedom of the Web on mobile applications

1. FIREFOX OS
Bringing the Open Web to Mobile Devices
Tristan Nitot
Principal Mozilla Evangelist
twitter: @nitot – tnitot@mozilla.com

2. TODAY

3. Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms

4. Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms
• Device Specific Software
• Limited revenue choices
• Customer relationship mediated by
store
• Take-it-or-leave-it policies
• Users and Developers are Locked-In

5. TOMORROW

6. FIREFOX OS
Built entirely using HTML5
& standard Web APIs without
the need for an intermediate
OS layer
Complete, standalone
operating system for the open
Web

7. Create Customized & Differentiated
User Experiences (everything is a Web
app)
Variations around the Home Variations around
screen the dialer

8. Firefox OS: How an Open Web Phone
connects HTML5 to hardware
Existing Platforms
(smartphones only)
Firefox OS
Web Significantly
Browser/ smaller stack:
Platform Scales from
high-end
}
Native API- Web-based User feature phones to
Experience/Web
based UI Content high-end
smartphones
Web Engine/
APIs Standard Device
APIs
Kernel
(e.g. Android, iOS, Kernel
Win7, etc.)
Device
(phone, tablet, Device
desktop)

9. Create amazing HTML5 experiences and apps
DEVELOPERS
Content owners maintain direct
connection to their audience
Enhanced discoverability
CARRIERS
Easy payment & built-in
FIREFOX Carrier billing
MARKETPLACE Revenue sharing

10. Developers can write Apps & Services for
ONE Platform – the Web
8 Million
• Web Apps based on
More developers
HTML5
than any
other platform
• Developers will no longer
need to learn and develop
450,000 against platform-specific
+ native APIs
100,000+
• Write Apps & Services for
one platform – the Web

11. FOR USERS
An affordable
smartphone: brings the
smartphone experience
at a feature phone
CONNECT TO price point
THE WEB
Tons of apps
to choose from:
the Web is the
limit!

12. Firefox OS demo

13. Welcome to a new, open
and powerful mobile
world!
More info:
•marketplace.mozilla.org
•developer.mozilla.org/Mobile
Tristan Nitot - @nitot