SEO Team for the International Success | International Search Summit, London 2020
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How to build an international SEO team that fits your budget. Here's my presentation that contains the results of my research on the topic.
![International Search Summit, London Nitin Manchanda
Nitin Manchanda
Global Head of SEO
Experienced International SEO
SEO Consultant
SEO Speaker at Online/Offline Events
Webinar Host at SEMrush
[28 Domains / 26 Markets]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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SEO Team for the International Success | International Search Summit, London 2020
- 1. International Search Summit, London Nitin Manchanda SEO Team for the International Success
- 2. International Search Summit, London Nitin Manchanda Nitin Manchanda Global Head of SEO Experienced International SEO SEO Consultant SEO Speaker at Online/Offline Events Webinar Host at SEMrush [28 Domains / 26 Markets]
- 3. International Search Summit, London Nitin Manchanda Nitin Manchanda Global Head of SEO Experienced International SEO SEO Consultant SEO Speaker at Online/Offline Events Webinar Host at SEMrush [65 Domains / 55 Markets]
- 5. International Search Summit, London Nitin Manchanda Learnt International Success Tactics
- 6. International Search Summit, London Nitin Manchanda Learnt International Success Tactics ✓ Core SEO Stu ✓ Hreflang Setup ✓ Geo Targeting ✓ And More.. ✓ Localised Experience ✓ Currency Support ✓ Language Support ✓ Shipping ✓ Look & Feel ✓ Content, etc.
- 8. International Search Summit, London Nitin Manchanda Very Di erent Team Structures
- 9. Curiosity
- 10. International Search Summit, London Nitin Manchanda Decided to Dig Deeper
- 11. And then..
- 12. International Search Summit, London Nitin Manchanda Opportunity to Speak at ISS
- 13. International Search Summit, London Nitin Manchanda Plans got the ‘O cial Stamp’
- 14. Research Started
- 15. International Search Summit, London Nitin Manchanda Like every other research I started with
- 16. International Search Summit, London Nitin Manchanda
- 17. International Search Summit, London Nitin Manchanda
- 18. Created a list of SEOs who could help!
- 19. International Search Summit, London Nitin Manchanda Requirements 1. International SEO Experience 2. In-house SEO 3. Team Lead Experience 4. Startups 5. Medium Size Businesses 6. Massive Organisations
- 20. International Search Summit, London Nitin Manchanda Tejaswi SureshCharmis PalaOmi SidoFabrizio Ballarini Gerry White Akhil AgarwalMatteo FlorisLuigi PerriCiara Serrano Eugene Korotkevich Ravi BhushanNorman NielsenNakul Goyal Nick Wilsdon
- 21. International Search Summit, London Nitin Manchanda
- 22. International Search Summit, London Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?
- 23. International Search Summit, London Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?
- 25. International Search Summit, London Nitin Manchanda
- 26. What I Found!
- 27. International Search Summit, London Nitin Manchanda 100% Current Team 100% Dream Team SEO Manager / Owner
- 28. International Search Summit, London Nitin Manchanda 71% Current Team 83% Dream Team Tech SEO
- 29. International Search Summit, London Nitin Manchanda 59% Current Team 50% Dream Team Analyst
- 30. International Search Summit, London Nitin Manchanda 47% Current Team 92% Dream Team Content Strategist
- 31. International Search Summit, London Nitin Manchanda 24% Current Team 17% Dream Team Product Manager
- 32. International Search Summit, London Nitin Manchanda 24% Current Team 17% Dream Team Agency / Freelancers
- 33. International Search Summit, London Nitin Manchanda 12% Current Team 8% Dream Team Copy / Editorial
- 34. International Search Summit, London Nitin Manchanda 6% Current Team 8% Dream Team UX
- 35. International Search Summit, London Nitin Manchanda 6% Current Team 50% Dream Team Link Building / Outreach
- 36. International Search Summit, London Nitin Manchanda 6% Current Team 0% Dream Team ASO
- 37. International Search Summit, London Nitin Manchanda 0% Current Team 25% Dream Team Admin
- 38. International Search Summit, London Nitin Manchanda 0% Current Team 8% Dream Team CRO
- 39. That’s it!
- 40. You’ve all the ingredients now!
- 41. International Search Summit, London Nitin Manchanda
- 42. International Search Summit, London Nitin Manchanda Team
- 43. Thank you! International Search Summit, London Nitin Manchanda