This document provides biographical information about Ekta Kapoor, an Indian television producer and director, and her company Balaji Telefilms. It states that Ekta Kapoor was born in 1975 in Mumbai to film star parents and showed no early interest in entertainment. She graduated with a commerce degree and incorporated Balaji Telefilms in 1994. Balaji Telefilms found early success with shows like "Hum Paanch" and rose to prominence in the late 1990s and 2000s with hit shows like "Kyunki Saas Bhi Kabhi Bahu Thi". The document notes Ekta Kapoor's success is due to her understanding of audiences, focus on budgets, and hard work. It outlines some of the

2. Ekta Kapoor
 Born on June 7, 1975
 Daughter of film star Jitendra, and Shobha
Kapoor
 She had no interest in the entertainment
business during her childhood.
 Did schooling from Bombay Scottish School
 Graduating from Mithibai College in
commerce

3. Balaji Telefilms
 Incorporated in 1994
 Redefined the Indian television space
 Got strong start with hit show Hum Paanch
 Rose to unprecedented heights in the late 1990s and
2000s.
 First blockbuster show
"Kyunki Saas Bhi Kabhi Bahu Thi”

4. Balaji Telefilms

5. Reason of success
! Fingers on the audience pulse
! Focused on the target market
! Focus on budget is key to
profitability
! Focuses on her core
competencies at Balaji
! Hard working
! Outstanding vision

6. Awards
• Ekta was crowned ‘queen of
soap operas’ and ventured into
filmmaking in the late 1990s
• Was awarded with Ernst &
Young (E&Y) Startup
Entrepreneur Of The Year
award in 2001
• 6th Indian Telly Awards 2006,
Hall of Fame award for having
contributed colossally to the
Indian television industry

7. Awards…
• Most Promising Entrepreneur
of the Year 2009’ by Indo-
American Society
• She was chosen to head the
Confederation of Indian
Industries' (CII)
entertainment committee

8. Entertaining the Bhojpuri Audience
• Ekta Kapoor has joined hands with Bhojpuri
film production banner Siddhivinayak
Media Entertainment to produce two big
budget Bhojpuri films.
• 'Hum Bal Brahmachari Tu Kanya Kunwari',
will be a joint production of Ekta's Balaji
telefilms and Siddhivinayak Media
Entertainment

9. Conclusion
• Self motivation.
• Don not bother about rumors.
• Do what you want to do.
• Examine yourself.
• At least take a chance.

11. WOMEN ORGANISATIONS
SUPPORTING WOMEN
ENTREPRENEURS
• Shri Mahila Griha Udhyog Lijjat Papad;
www.lijjat.com
• Mahila Bunkar Sahakari Samiti, UP
• SABAL: Crafting Exports of Indian
Handicrafts; www.sabalaindia.com
• www.indiatogether.org

12. Federation of Indian Women Entrepreneurs (FIWE)
organised a seminar on the occasion of Women’s Day.
Delhi CM Mrs. Shiela Dikshit inaugurated the seminar
and talked about important role played by enterprising
women in economic development and in creation of
jobs.
She also honoured Shahnaz Husain with FIWE
UNLEASHING WOMEN POWER AWARD.

13. The role of business Women in
economic development is inevitable.
Now-a-days women enter not only in
selected professions but also in
professions like trade, industry and
engineering. Women are also willing
to take up business and contribute to
the Nation's growth.
There role is also being recognized
and steps are being taken to promote
women entrepreneurship.
Resurgence of entrepreneurship is
the need of the hour. An integrated
approach is necessary for making the
BY WAY OF CONCLUSION!!

14. THANK YOU
Make the world your business destination…..