RIch Media is any form of interface between the end user/audience and the medium may be considered

1. Welcome

2. RICHMEDIA
- Deepak S M

3. AGENDA :
What is RichMedia
• Why does RichMedia exist?
• Evolution of RichMedia
• Types of RichMedia ad formats.
• drawbacks of RichMedia.

4. What is RichMedia
Advertisements with which users can interact (as opposed to solely
animate) in a web page format.
Which includes:
text,graphicalimages,moving images,soundand video in a single packagetocreate aneffectgreater
thanthe sum ofthe parts.

5. Why does Rich Media exist?
• Staticbannersyield aclick-throughratesofless than1%.
• The lowerthe CTR,thelower therevenuethe adbrings in.
• Websitesarenowofferinglarger,morecreativeunitsin hopesofgenerating moreimpressions, which
wouldallowthem tomakealargerprofit.
• Whencomparedtothe normalstandardformatsadsRichMedia Formatsconverts theimpressions
andclickstoActions.

6. •1996
•2002 •2006 •2011
Evolution of RichMedia
1996 – Flash was introduced.
2002 - PointRoll developed and launched the first expandable
online ad unit.
2006 - Online video is in high demand.
2011 – Expandable Live on iPad Launch Day.

7. Types of RichMedia ad formats.
Some of the widely used RichMedia Ad formats are listed below:
•Expandable Banner
•Polite Banner
•Overlay /Floating
•Synchronized Units
•Floating Expandable
All this ad formats could be added with video, interactive games as well.
Example:
http://www2.mediamind.com/creative_zone/Despicable_Me_2_15089845/index.html

8. Drawbacks of RichMedia
•Needs more Bandwidth to serve the ads.
•Cost is very expensive to build the ads.
•Needs Plugins and Silverlight software.

9. References:
•Wikipedia
•Media mind.

10. Thank you