Presentation by our Founder (Nirmal Parikh) on Beacons in Retail addressing students of fashion technology at Lasell College in Boston. Beacons are being used in: Grocery (Hillshire Brands) Conferences (SXSW, BEEP) Travel (DFW, TravelTag) Safety (Nivea) Hotels (Starwood) Airlines (Virgin Atlantic, American Airlines) ...and more. Retailers like Target, Macy's, Lord & Taylor, Walmart, Alex and Ani, Riteaid, Walgreens, Kenneth Cole, Nordstrom and others are transforming live shopping experiences using Beacons and proximity based marketing. Through their own native mobile apps or partner apps, they're delivering everything from discounts and coupons to gamification and augmented reality experiences.

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BEACONS
POSSIBILITIES THROUGH PROXIMITY
Nirmal Parikh / @nirmalp
Founder, Digital Wavefront
President, Beantown Beacons
President, AMA Boston

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Marketing Technology

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assess: goals
identify: needs
define: strategy
design: solution
measure: performance
refine: model
deliver: results!
OUR APPROACH

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REALISTICALLY SPEAKING…

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OUR JOB IS TO…

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ENOUGH ABOUT US.
NOW, LET’S TALK
ABOUT BEACONS

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BLUETOOTH LOW ENERGY (BLE) DEVICE
Broadcasts signals which a smartphone can receive and interpret.
WHAT’S A BEACON?
LOW power
36+ month battery life
LONG range
Few inches up to 70m
LOW Cost
$10 - $40
WORLD approved
Including TSA & FCC

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HOW IT WORKS?
+ Smartphone

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MANY FORMS. ENDLESS
POSSIBILITIES.

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BEACONS ARE EVERYWHERE!
Grocery
Conferences
Airports
Sporting Events
Safety
Airlines
Hotels

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RETAIL

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800 Stores, 4,000+ Beacons
via Shopkick
• Tracking
• Product recommendations & discounts
• Beacon-triggered game to drive customer engagement

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130 Stores
via Swirl
• Targeted location-based notifications
• Branded content
• Personalized offers

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10 Select Locations
• Schedule appointments
• Pill reminders
• Create shopping lists
• Offers based on previous purchase

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• Beacon-equipped light bulbs
• Removes the need for separate Beacons

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28 Hypermarkets in Romania
• App Engagement Rate 400%
• App Users +600%

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Gamification / Ladies Night Event
• Brands offering discounts/prizes
• 500 Downloads in the first 3 hours
• 500 Offers redeemed
• Purple Apple Merit Award for strategic marketing

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4,500 stores, largest to date
• Retargeting and personalization of CX
• Digital infrastructure to connect stores to IoT
• Match the level of personalization seen in online retail

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50 stores
• Limit notifications to 2 per customer per trip

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THANKS
!