Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked
Blogging at: NirAndFar.com
Twitter: @nireyal
11. Negative
emotions
are
POWERFUL INTERNAL TRIGGERS.
lost
indecisive
tense
fatiguedinferior
bored
confused
fear
of
loss
dissatisfied
powerless
discouraged
lonesome
12. People
who
are
DEPRESSED CHECK EMAIL MORE OFTEN.
Source: Kotikalapudi et al 2012
67. The HOOK
1.
What
internal
trigger
is
the
product
addressing?
2.
What
external
trigger
gets
the
user
to
the
product?
4.
Is
the
reward
fulfilling,
yet
leaves
the
user
wanting
more?
3.
What
is
the
simplest
behavior
in
anticipation
of
reward?
5.
What
“bit
of
work”
is
done
to
increase
the
likelihood
of
returning?