Medianama Media Kit 2015

MEDIANAMA nikhil@medianama.com | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Who We Are
MediaNama is the premier source of information and analysis on
the ever expanding digital ecosystem in India. We’re the primary
source of perspective for decision makers, helping those shaping
digital businesses understand their environment, and make
informed decisions.
Our coverage spans the breadth of the digital domain - from
mobile and telecom to aspects of e-commerce, education,
healthcare, banking and payments that are of relevance to the
digital domain. Our coverage of digital policy is among the best
in the world.
Given the vast amount of information available on the Internet,
in a market driven by volume, MediaNama delivers value for its
readers by providing authoritative analysis. We sift through the
clutter and cut down the hype. Our focus on analysis of business
developments, and the experienced, historical perspective that we
bring to it, has made us the go-to publication for understanding
what’s going on.
We are an impartial observer of the burgeoning digital space in
India, and our editorial integrity has earned us the trust of business
leaders in the telecom and digital industry.
Why MediaNama
OUR SUBSCRIBERS
1,45,000+
followers
9,600+
fans
3,50,000+
followers
4,500+
subscribers
12,000+
subscribers
OUR VISITORS
4,50,000+
page views
per month
2,10,000+
users
per month
Visits mainly from
Delhi-NCR (23%),
Mumbai (19%) &
Bangalore (16%)
DEMOGRAPHICS
4%
Women
11%
18%
0.31%
2%
0.383%
0.114%
0.103%
Fans
46%
13-17 18-24 25-34 35-44 45-54 55-64 65+
All Facebook
0.569%
2%
2%
0.621%
Men
12%
82%
20%
Fans
54%
All Facebook 45%
Source: MediaNama’s Facebook Fan Page

MEDIANAMA
What We Cover
Financial Results
The most comprehensive coverage of financial results of
digital, media and telecom companies, including a detailed
analysis of statements made on conference calls.
Audience: CXOs, Investors
Investments and M&A
With money flowing into the digital domain, we provide
comprehensive coverage of where it is going and why
Audience: CXOs, Investors, Startup Founders
Policy
The most comprehensive and authoritative coverage of Indian
digital policy, which makes and breaks digital businesses.
Audience: Government Executives, Policy Heads of Internet and
Mobile Companies, Lawyers, Journalists
Data & Charts
Comprehensive coverage of data related to the digital domain,
from financial to operational
Audience: CXOs, Investors, Startup Founders, Employees, Journalists
Interviews
We interview change agents who define the digital ecosystem
Audience: CXOs, Investors, Startup Founders
Sectors we cover include
Carriage :Telecom, Broadband, DTH, Mobile
Content: Media, TV, Apps, Books, Films, Sports, Music, Gaming
Services: E-Commerce, Digital Payments, Classifieds, Advertising,
Education, Travel, Health, Social Media
Policy: E-Governance, Legal, Net Neutrality, Surveillance,
Privacy, Censorship
Investments: Investments, M&A, Mergers & Acquisitions,
Incubators, IPO, Joint Ventures, Startups
“Great content and analysis, with an eye for detail and history of spotting
the strategic issues that others often miss.”
Sanjeev Bikhchandani
Founder and Vice Chairman, Info Edge (Naukri)

What Makes MediaNama Stand Out
MEDIANAMA
5
4
Editorial integrity
We’re credible, impartial and fair in how we approach news
and analysis. In a media industry plagued by “Paid News”, our
editorial is never for sale, never will be.
Perspective
We’re not limited by silos, and bring breadth to our coverage
of the digital domain: from telecom and Internet to banking.
To this, we bring the depth and historical perspective that
covering this domain every day since 2008, brings.
An eye on the future
We don’t just look at what, when, where, why, who or how,
but also what not and what next. Our strategic-assessment
approach to coverage allows us to sense issues and trends
before they surface.
Only what matters
In a media world dominated by press releases, we cut out the
hype and the fluff, allowing our readers to make optimal use
of their reading time.
“Body of work” approach
Each story on MediaNama is a part of a narrative that spans
multiple stories, which combine to give our readers enough
information and data points to define trends in the digital
space.
1
2
3
“Medianama is one of my daily sources for news. Unlike many news
outlets, which report what they are given, Medianama really applies
thoughtful analysis and context to news events. Having done this for
years, Nikhil and Medianama have become one of the main authorities
for news in digital and media.”
Satyan Gajwani
CEO, Times Internet
“For all the sceptics who still cast dark aspersions on the value of online
publications, I have this to say: I read MediaNama more often than I read
Business Standard, Financial Express, Business Today, and Business
World put together. And so do many people I know.”
Mahesh Murthy
Founder, Pinstorm

Editorial Calendar
JANUARY
Funding Review
Outlook 2015
E-Commerce Event
Earnings Coverage
MEDIANAMA
DECEMBER
Year End
Investor Update
NOVEMBER
Earnings Coverage
Sector Focus: Digital Health
OCTOBER
Funding Review
Policy Review
Crowdfunding Review
Earnings Coverage
AUGUST
Earnings Coverage
Sector Focus: Internet of Things
JULY
Funding Review
Policy Review
Crowdfunding Review
Indic Language Event
Earnings Coverage
JUNE
Apple Developer Conference Updates
Investor Update
Google Developer Conference Updates
Sector Focus: YouTube and Online Video
MAY
Earnings Coverage
Sector Focus: Digital Travel
FEBRUARY
Earnings Coverage
MWC 2015 Review
Sector Fcus: Digital Advertising
APRIL
Funding Review
Policy Review
Union Budget
Earnings Coverage
Sector Focus: Digital Banking
MARCH
Hiring in Digital pdf
Investor Update
Sector Focus: Digital Education
SEPTEMBER
Sector Focus: Crowdfunding
Investor Update
Sector Focus: Digital Advertising
1st Fortnight 2nd Fortnight

Web Ad Banners - Home Page
MEDIANAMA
Advertising
AD BANNER SIZE* (WEB) SIZE* (MOBILE)
Leaderboard 728 x 90 320 x 50
Leader Top 300 x 100 320 x 50
Leader Side 300 x 250 320 x 100
Leader Side 2 300 x 250 320 x 50
Leader Side 3 300 x 250 NA
Leader Side 4 300 x 250 NA
Line of Sight 300 x 250 320 x 50
Leader Top
300 x 100
Leader Side
300 x 250
Leaderboard
728 x 90
Leader Side 2
300 x 250
Leader Side 3
300 x 250
Leader Side 4
300 x 250
Line of Sight
300 x 250
*In Pixels
Specifications:
Image Quality: 72 dpi maximum, actual size
File Size: 60k maximum file size
All web ad banners are subject to publisher’s approval
Contact sales@medianama.com for rates

MEDIANAMA
Advertising
Specifications:
Image Quality: 72 dpi maximum, actual size
File Size: 60k maximum file size
All web ad banners are subject to publisher’s approval
*In Pixels
Web Ad Banners - Topic Page
Web Ad Banners - Story Page
“Medianama is sought out by majority of ecommerce entrepreneurs,
technology start-ups and consumers as the website of first choice for
information, debate and deliberation of E-Commerce/M-Commerce
industry issues in India.. Our relationship with Medianama value-adds
to our Company as a major player of eCommerce Payments in India.”
Vishwas Patel
Founder and CEO, CC Avenues
“Medianama has been a great source of quality content for digital
industry. I am regular reader of Medianama - and have advertised to
capture B2B audience multiple times. I think it offers great value to
people who want to know about the Indian digital industry. In India, it is
probably the only quality opinion portal on digital industry.”
Sandeep Amar
COO, India.com
Topic Ad 500 x 150 320 x 100
In Post 300 x 250 300 x 250
Wide Box 500 x 150 NA

TYPE
Text Ad
Social Media
Emailers
MEDIANAMA
Advertising
Note:
1. All native ads are clearly disclosed as
advertisement
2. Advertising content will not be created
by MediaNama’s Editorial Team
3. Publishing a native advertisement is at
the publishers discretion
TYPE SIZE DISPLAY FILE
Image Mailer 600px width* JPEG or PNG
HTML Mailer 600px width* HTML
Newsletter Banners (3) 468px x 90px JPEG, PNG or GIF
Note:
1. 1 Display File JPEG, PNG, GIF or HTML
2. 1 Subject Line for the Custom Email
3. 1 URL or Email Link
(if providing an Image custom email)
Native Ad
*Height variable

MEDIANAMA
Our Advertisers
“Read and respected by the influential in the tech business, MediaNama
is our go-to destination to deliver our important business messages.”
Vijay Shekhar Sharma
Founder, Paytm and One97
“Readers looking for cerebral, attention to detail oriented and objective
analysis will find Medianama an oasis of knowledge and news.”
Kunal Bahl
Founder, Snapdeal

For Attendee For Sponsor
MEDIANAMA
Events
#NAMA Events are invitation only events for a curated audience of
influencers and decision makers. Our events focus on knowledge sharing,
and a focus on future trends, opportunities, and existing challenges in
the market.
Typically, we do CXO only events, with 2 hours for a discussion, followed
by cocktails or high tea.
EVENTS SO FAR HAVE FOCUSED ON
E-Commerce
with Akamai
in 2012 and 2013
Indic Languages
with Google
in 2014
Mobile Apps
with Vserv
in 2013
Online Video
with Ooyala
in 2012
Knowledgeable peers
in the audience
A high quality discussion,
with a focus on specificity
and deep insight.
Sharing of experiences
among peers
An opportunity to forge
partnerships post discussion
An opportunity to showcase
their learnings prior to the
discussion (sponsored, and
indicated as such)
Quality time with decision
makers in a sector
Brand affinity via association
with a credible and high
quality discussion

Some Speakers at #NAMA Sponsors at #NAMA
Some Companies Attendees at #NAMA
MEDIANAMA
Events
Nandan Nilekani Chairman, UIDAI
Satyan Gajwani CEO, Times Internet
Jonathan Bill SVP, Business Development & Innovation, Vodafone India
Vijay Shekhar Sharma Chairman & MD, One 97
Tushar Vyas Managing Partner, GroupM South Asia
Sundeep Malhotra CEO, HomeShop18
Binny Bansal COO, Flipkart
Adobe Facebook Moser Baer Verisign India
Disney UTV Gaadi.com NDTV Convergence Web18 Software
Edelman Groupon India RockeTalk Inc. Webchutney
Electonic Arts HT Mobile Solutions SAIF Partners One97
Ericsson Hungama Digital Saregama India Times Internet
E&Y ibibo Spice Labs AND MANY MORE...

MEDIANAMA
Research Overview
MediaNama Insights
MediaNama Insights is our research and analysis division, focused on
providing qualitative and quantitative inputs to help businesses and
investors make better decisions.
Our quantitative reports provide data and visualizations on key
developments in the industry. Our industry review reports provide
aggregated insight on digital sectors, including e-commerce, digital
payments, digital policy, investments and funding.
Our qualitative reports go beyond the numbers, providing operational
insight, inputs on challenges, opportunities, problems, solutions and
the competitive and regulatory environment. These reports focus
on industry sectors that haven’t been explored in-depth, via detailed
industry interviews with multiple stakeholders.
Our first two reports will be on two under-explored areas: The Business of
YouTube Channels in India, and The Business of Crowdfunding in India.
“MediaNama is the force and voice of the digital industry. Everyone who
matters reads it. And if you don’t you don’t matter!”
Vishal Gondal
CEO and Founder, Goqii
“I read MediaNama because the level of thinking, authority and analysis
behind their news and articles sets them dramatically apart from other
sites in India.”
Jonathan Bill
Former SVP Business Development and Innovation, Vodafone India

MEDIANAMA
There are many sources of news out there, but the journey between
reading news and forming a view is a crucial one, and that journey is
incomplete without Medianama for me. It’s perhaps the only relevant
publisher that has a specific voice and values, which manifests in their
brilliant analysis and reportage every single day.”
Ranjan Reddy
VP & Country Head (India), Boku
“The credibility, knowledge base, consistency and insightful analysis
that Nikhil and his team have built over the years are the reasons why I
come back to Medianama every single day.”
Rajjat Barjatya
CEO and MD, Rajshri Media
“Having read it from virtually the day it launched, Medianama is a source
I trust for everything on digital in India. Its strong voice and relentless
pursuit of the ‘other story’, has helped make sense of a lot of our
cluttered, evolving market.”
Durga Raghunath
Former CEO, FirstPost
“My daily source of unbiased news and well researched report summaries
on the telecom and digital space! I have nothing but utmost respect for
the MediaNama team.”
Rohit Bhat
Founder and CEO, Robosoft
“Medianama is a daily fix for me, my go-to destination for all the news
and research relevant to the digital space.”
Hrush Bhatt
Co-Founder and Chief Product Officer, Cleartrip
“Medianama to me stands for honest, factual, analytical technology
reporting. It’s my daily dose of unbiased news and views on events that
matter. Something rarely found in today’s journalistic environment.“
Ankur Warikoo
Groupon India
More Testimonials

MEDIANAMA
nikhil@medianama.com | +91 981 031 0053

Medianama Media Kit 2015

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Medianama Media Kit 2015