Nigel Rahimpour
3 SlideShares 177 Followers 30 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, new york United States
Beruf
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Branche
Advertising / Marketing / PR
Webseite
nigelrahimpour.carbonmade.com/
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I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume. This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal. My experience is global, multi-disciplinary and cross-categor...
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advertising social strategy culture account planning sharing engagement social media vision convention disruption werbung media management equity brand share holder value communications digital branding marketing relevance differentiation relevant different cultural tension strategy innovation strategie cult marketing theory research movements brand strategy consumer pop culture
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Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, new york United States
Beruf
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Branche
Advertising / Marketing / PR
Webseite
nigelrahimpour.carbonmade.com/
Info
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume. This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal. My experience is global, multi-disciplinary and cross-categor...
Tags
advertising social strategy culture account planning sharing engagement social media vision convention disruption werbung media management equity brand share holder value communications digital branding marketing relevance differentiation relevant different cultural tension strategy innovation strategie cult marketing theory research movements brand strategy consumer pop culture
Mehr anzeigen