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Time to Tweet About Social Media in Higher Ed

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Nicola Pallitt
Nicola Pallitt

These slides were part of an interactive workshop for a Social Media in Higher Ed Summit.

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Time to give a ‘tweet’‘tweet’ about #socialmedia in Higher Education Dr Nicola Pallitt Social Media in Higher Education Summit 13 May 2015 @nicolapallitt
Current #socialmedia practices A quick survey… 1. Which of these tools are you currently using? LinkedIn, Academia.edu, Google Scholar, Research Gate, Facebook, Twitter, SlideShare, YouTube, an academic blog 2. How do you feel about using social media in a professional capacity? (Answer using 3 words max!) 3. Complete: Social media is like…
Pair & Share Activity • Introduce yourself to the person on your right • ‘Google’ him/her from your device • What can you infer from your partner’s online presence? • Discuss your findings with your partner • Of the info you found, what did this person share online themselves and what info about them is by others or traces of online activity? (Digital footprint VS digital shadow)
Those who work within the academy become very skilled at judging the stuff of reputations. Where has the person’s work been published, what claims of priority in discovery have they established, how often have they been cited, how and where reviewed, what prizes won, what institutional ties earned, what organizations led? - Willinsky, 2010, p. 297 Via @bonstewart
If you don’t craft your online presence Google decides it for you…
Performing digital identities
90% of academic literature is NEVER cited
It’s not just about having a Twitter account, you also need a strategy…
Strategy via Jessica Woolman
Audience Purpose Message Group Activity: In groups, each person using a different colour koki on flipchart paper, discuss & map out your APMs
Professional Learning Network • What is a PLN? • Why do I need it? • How can Twitter help? Other tools? • What tools can I use to manage it?
PLN by design, not default
Lost at ‘C’? C’s for developing your PLN • Consider • Consume • Converse • Create • Curate • Collect • Comment • Collaborate • Cite
Curation & Connection
Followers • To follow or not to follow? • Is reciprocity the norm? • Strong and weak ties
Who are YOU on Twitter… • What do you think your network looks like? – Who are your strong ties? – What do your strong ties reveal about shared interests? – Who are your weak ties? • What does your network actually look like? • What does your network reveal about you?
Feeling like this? Some tools to help make sense of ‘filter failure’…
Tweetdeck
Twitter Analytics
It’s not about plugging in to devices, it’s about being plugged in to each other.
Resources Duke University, Social Media in Higher Ed (more generally, but nice quick overview of examples) https://www.youtube.com/watch?v=UJiKT2cRLCc ‘Academics’ online presence: a four step guide’ http://openuct.uct.ac.za/article/academics-online-presence-four-step-guide ‘Online visibility guidelines’ by Sarah Goodier & Laura Czerniewicz via @openuct http:// openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf Using Twitter in University research, teaching and impact activities http:// blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf The Research Bazaar. ‘140 Characters is the new black: engaging academics in social media’ http://melbourne.resbaz.edu.au/post/82136084431/140-characters-is-the-new-black-part-1 ‘Trial by Twitter’ by Apoorva Mandavilli in Nature January 2011 http:// www.nature.com/news/2011/110119/pdf/469286a.pdf Example of a Social Media Strategy: Institute of Education (IOE) http://www.ioe.ac.uk/about/documents/About_Policies/Social_media_strategy_(v2.2).pdf Social Media Strategy for Higher Education http:// www.slideshare.net/marketingcloud/social-media-strategy-for-higher-education-15938339 Visitors and residents https://bamsoton.wordpress.com/2014/11/27/a-new-typology-or-a-modernized-concept-of-the-old/ Functional building blocks of social media https://www.youtube.com/watch?v=BCjCbqYs_j0
Recommended reading (it will blow your mind!) Bonnie Stewart @bonstewart (April 2015) ‘Contributions and connections’ via @insidehighered https://www.insidehighered.com/blogs/higher-ed-beta/contributions-and-connections How to curate your digital identity http://chronicle.com/article/How-to-Curate-Your-Digital/151001/ Via @LSEImpactBlog: I’m an academic and desperately need an online presence, where do I start? http ://blogs.lse.ac.uk/impactofsocialsciences/2012/08/10/im-an-academic-and-desperately-need-an-online-pres / ‘Social media outcomes in academia: engage with your audience and they will engage with you’ by Jessica Woolman http ://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/ Top 5 social media platforms for research development’ (2013 but still relevant) http ://blogs.lse.ac.uk/impactofsocialsciences/2013/07/26/a-to-z-of-social-media-for-academia/ ‘Focus and credibility will help academic blogs thrive but negative perceptions must be challenged’ by Achilleas Kostoulas http ://blogs.lse.ac.uk/impactofsocialsciences/2014/08/04/focus-credibility-academic-blogging-kostoulas / ‘Life in the Accelerated Academy: anxiety thrives, demands intensify and metrics hold the tangled web together’ by Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/07/life-in-the- accelerated-academy-carrigan/ ‘Fast and made to last: Academic blogs look to ensure long-term accessibility and stability of content’ by Christof Schöch http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/30/fast-and- made-to-last-academic-blogging/ ‘Digital Object Identifiers: Stability for citations and referencing, but not proxies for quality’ by Laurence Horton http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/23/digital-object-identifiers-

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Time to Tweet About Social Media in Higher Ed

  • 1. Time to give a ‘tweet’‘tweet’ about #socialmedia in Higher Education Dr Nicola Pallitt Social Media in Higher Education Summit 13 May 2015 @nicolapallitt
  • 2. Current #socialmedia practices A quick survey… 1. Which of these tools are you currently using? LinkedIn, Academia.edu, Google Scholar, Research Gate, Facebook, Twitter, SlideShare, YouTube, an academic blog 2. How do you feel about using social media in a professional capacity? (Answer using 3 words max!) 3. Complete: Social media is like…
  • 3. Pair & Share Activity • Introduce yourself to the person on your right • ‘Google’ him/her from your device • What can you infer from your partner’s online presence? • Discuss your findings with your partner • Of the info you found, what did this person share online themselves and what info about them is by others or traces of online activity? (Digital footprint VS digital shadow)
  • 4. Those who work within the academy become very skilled at judging the stuff of reputations. Where has the person’s work been published, what claims of priority in discovery have they established, how often have they been cited, how and where reviewed, what prizes won, what institutional ties earned, what organizations led? - Willinsky, 2010, p. 297 Via @bonstewart
  • 5. If you don’t craft your online presence Google decides it for you…
  • 6.
  • 7.
  • 10.
  • 11. It’s not just about having a Twitter account, you also need a strategy…
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Audience Purpose Message Group Activity: In groups, each person using a different colour koki on flipchart paper, discuss & map out your APMs
  • 18. Professional Learning Network • What is a PLN? • Why do I need it? • How can Twitter help? Other tools? • What tools can I use to manage it?
  • 19.
  • 20. PLN by design, not default
  • 21. Lost at ‘C’? C’s for developing your PLN • Consider • Consume • Converse • Create • Curate • Collect • Comment • Collaborate • Cite
  • 22.
  • 24. Followers • To follow or not to follow? • Is reciprocity the norm? • Strong and weak ties
  • 25.
  • 26. Who are YOU on Twitter… • What do you think your network looks like? – Who are your strong ties? – What do your strong ties reveal about shared interests? – Who are your weak ties? • What does your network actually look like? • What does your network reveal about you?
  • 27. Feeling like this? Some tools to help make sense of ‘filter failure’…
  • 30. It’s not about plugging in to devices, it’s about being plugged in to each other.
  • 31. Resources Duke University, Social Media in Higher Ed (more generally, but nice quick overview of examples) https://www.youtube.com/watch?v=UJiKT2cRLCc ‘Academics’ online presence: a four step guide’ http://openuct.uct.ac.za/article/academics-online-presence-four-step-guide ‘Online visibility guidelines’ by Sarah Goodier & Laura Czerniewicz via @openuct http:// openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf Using Twitter in University research, teaching and impact activities http:// blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf The Research Bazaar. ‘140 Characters is the new black: engaging academics in social media’ http://melbourne.resbaz.edu.au/post/82136084431/140-characters-is-the-new-black-part-1 ‘Trial by Twitter’ by Apoorva Mandavilli in Nature January 2011 http:// www.nature.com/news/2011/110119/pdf/469286a.pdf Example of a Social Media Strategy: Institute of Education (IOE) http://www.ioe.ac.uk/about/documents/About_Policies/Social_media_strategy_(v2.2).pdf Social Media Strategy for Higher Education http:// www.slideshare.net/marketingcloud/social-media-strategy-for-higher-education-15938339 Visitors and residents https://bamsoton.wordpress.com/2014/11/27/a-new-typology-or-a-modernized-concept-of-the-old/ Functional building blocks of social media https://www.youtube.com/watch?v=BCjCbqYs_j0
  • 32. Recommended reading (it will blow your mind!) Bonnie Stewart @bonstewart (April 2015) ‘Contributions and connections’ via @insidehighered https://www.insidehighered.com/blogs/higher-ed-beta/contributions-and-connections How to curate your digital identity http://chronicle.com/article/How-to-Curate-Your-Digital/151001/ Via @LSEImpactBlog: I’m an academic and desperately need an online presence, where do I start? http ://blogs.lse.ac.uk/impactofsocialsciences/2012/08/10/im-an-academic-and-desperately-need-an-online-pres / ‘Social media outcomes in academia: engage with your audience and they will engage with you’ by Jessica Woolman http ://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/ Top 5 social media platforms for research development’ (2013 but still relevant) http ://blogs.lse.ac.uk/impactofsocialsciences/2013/07/26/a-to-z-of-social-media-for-academia/ ‘Focus and credibility will help academic blogs thrive but negative perceptions must be challenged’ by Achilleas Kostoulas http ://blogs.lse.ac.uk/impactofsocialsciences/2014/08/04/focus-credibility-academic-blogging-kostoulas / ‘Life in the Accelerated Academy: anxiety thrives, demands intensify and metrics hold the tangled web together’ by Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/07/life-in-the- accelerated-academy-carrigan/ ‘Fast and made to last: Academic blogs look to ensure long-term accessibility and stability of content’ by Christof Schöch http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/30/fast-and- made-to-last-academic-blogging/ ‘Digital Object Identifiers: Stability for citations and referencing, but not proxies for quality’ by Laurence Horton http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/23/digital-object-identifiers-

Hinweis der Redaktion

  1. Question 3 links to concepts later on – is the learning experience a trash can or a conversation?
  2. Nice site: https://myshadow.org/ TED Talk https://www.youtube.com/watch?v=NlGyTp4Nd4M&list=PLve31iZSIE9uVgyVNcANJ-rzkKtMq3xAO
  3. Cartoon from http://melbourne.resbaz.edu.au/post/82136084431/140-characters-is-the-new-black-part-1 Nice quote ‘140 characters are the new black’, great blog post series too
  4. http://pmaxquinn.net/highered/newlifetask/
  5. http://www.slideshare.net/suebeckingham/digital-identity-and-personal-learning-networks-13603293 See also advice for maintaining your digital identity as an academic https://chroniclevitae.com/news/854-how-to-maintain-your-digital-identity-as-an-academic
  6. Dahlia Remler (April 2014) ‘Are 90% of academic papers really never cited? Reviewing the literature on academic citations’ http://blogs.lse.ac.uk/impactofsocialsciences/2014/04/23/academic-papers-citation-rates-remler/
  7. Watch video of Sukaina talking about their use of Twitter and other tools for the ROER4D project
  8. http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/
  9. http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/ A very business-like approach, will this resonate with academics? Yet ‘digital transformation’ comes from the business world and has leaked into Higher Ed because of increasing corporatization and the rise of managerialism.
  10. After this they report back, discuss similarities & differences
  11. http://btstwm.blogspot.com/2013/03/personal-learning-network-do-you-have.html Online Presence & Learning Networks in a Connected World What is your digital footprint? Are you aware of your digital shadow? Trying to stay current in your areas of research? Busy finding and collecting the needle in the connected haystack?  These questions are very much a product of the connected world that we live in. Explore ideas and tools relating to developing and maintaining your online presence. We also need to explore Professional Learning Networks (PLNs) that have become crucial tools for identifying information and building knowledge in a world awash with a multitude of information technology options. Second half of workshop: identifying, conceptualising and developing an effective online presence and professional learning networks for the connected world we live in. - See more at: http://www.cilt.uct.ac.za/cilt/teaching-technology#PLNseminar
  12. https://www.pinterest.com/lckidder/pln-ple-stuff/
  13. http://www.slideshare.net/suebeckingham/digital-identity-and-personal-learning-networks-13603293
  14. http://theinnovativeeducator.blogspot.com/2013/01/5-cs-to-developing-your-personal.html Get group to think about matching C’s to platforms – doing affordance analysis without using this language Consider (Audience, social media policy, etc.) but for this workshop, consider will be APM, this gets problem-finding and ideate would be seeing how other Cs align with purpose and which social media tools help one to do what.
  15. Relate your purpose to a concept of social media – what do you want the learning experience to be? A conversation? All the notifications – for many social media is a trashcan?
  16. http://osu.uloop.com/news/view.php/92849/The-Importance-of-Networking-With-Wea
  17. http://www.tweetarchivist.com/
  18. https://analytics.twitter.com/user/nicolapallitt/home
  19. Connect! End with a reflective/evaluative activity
  20. Step 1 - ‘Assess yourself' reviews ways to assess existing general online presence, and monitor it in future. Step 2 - ‘Your profile as an individual' - helps academics decide on a strategy for their digital footprint. Step 3 -‘Improving the availability of your output' suggests how to share and make scholarly outputs (including research, teaching and non-traditional outputs) as available and discoverable as possible. Step 4 - ‘Communicating and interacting' reviews additional strategies and tools for communicating with colleagues and interacting with those with shared interests. This resource can be used as a teaching aid or part of workshop training for academics