40. ‣ Total video views
‣ Total channel subscriptions
‣ Total likes
‣ Number of comments
‣ Number of responses
‣ Popularity of your videos compared to others
‣ Engagement by day/time
‣ Fan demographics
‣ Referring links on site
YouTube measurement
41. ‣ Red Bull
‣ PlayStation
‣ GoPro
‣ Vat19
‣ Ubisoft
‣ Angry Birds
‣ Samsung Mobile
‣ LEGO
‣ Coca Cola
‣ TOBOTYOUNGTOYS
Top 10 Brands on Youtube
Source: Statista
42. don’t stop at youtube – also post on
‣ Vimeo
‣ Facebook
‣ Twitter, Vine, Instagram
‣ TubeMogul — syndicates video across sites