My closing talk from the Social Brand Forum featuring the big ideas from our speakers and how to unpack them back at your business.

1. 2014 CLOSING REMARKS
The Big Ideas
... and How to Pack Them Up and Take Them Home
nick westergaard | branddrivendigital.com | fall 2014

2. CONVERSATIONS
COMMUNITY
CONTENT

3. fo·rum
ˈfôrəm/
noun
1.
a place, meeting, or medium
where ideas and views on a
particular issue can be exchanged.

4. Created a Vessel
Photo via Flickr user tillwe

5. “– Becoming a
BETTER WRITER
means becoming a
BETTER MARKETER.”
ann handley @marketingprofs at #socialbrand14

6. “– Use social for
STORY.”
ann handley @marketingprofs at #socialbrand14

7. “
MEASURING ROI
automatically puts
you in the top half
of the marketing
profession.”
– joe chernov @jchernov at #socialbrand14

8. “– jason falls @jasonfalls at #socialbrand14
Without
content you do
NOT EXIST.”

9. “– jason falls @jasonfalls at #socialbrand14
Measure for the
FUTURE, not
the PAST.”

10. “
Believe in
YOURSELF
until everyone else
understands why they
should believe in you.”
– chris brogan @chrisbrogan at #socialbrand14

11. “– Be Clear.
Be Confident.
BE HUMAN.”
amy schmittauer @schmittastic at #socialbrand14

12. “– darin adams @darinspeaks at #socialbrand14
If you sell to
everyone, you sell to
NO ONE.”

13. “
The value
statements mean
nothing if you don’t
LIVE THEM.”
– matt ridings @techguerilla at #socialbrand14

14. “
The safest choice is to
GET PERMISSION or
CREATE your own.”
– kerry o’shea gorgone @kerrygorgone at #socialbrand14

15. “
It’s not
storytelling.
It’s telling a good
STORY WELL.”
– john jantsch @ducttape at #socialbrand14

16. “– theodore roosevelt at #socialbrand14
DO WHAT YOU CAN
with what you have,
where you are.”

17. Also

18. Your Job ...
Photo via Flickr user quinn.anya
Dinner Series

19. Myth
Photo via Flickr user workshoppe

20. No Checklist Marketing
Photo via Flickr user kkirugi

21. THANKS
& ANNOUNCEMENTS

22. #SocialBrand14
Big Thanks to Our Sponsors

23. Thank You to Our Media Partners
#SocialBrand14

24. Thank You to Our
Birds of a Feather Moderators
#SocialBrand14
‣ Small Business - Shannon Hanson, TrueNorth
‣ Non-Profit/Education - Caitlin Wiedenheft, United Way
‣ Agencies - Angie Cottrell, Brand Driven Digital
‣ Blogging - Mike Gerholdt, Salesforce.com
‣ B2B Social - Don Stanley, 3Rhino Media

25. #SocialBrand13

26. A Few Reminders
The Scrappy Marketing Handbook
Coming in 2015 from Wiley
#GetScrappy

27. Cedar Rapids - March 27
Madison - April 9
Des Moines - May 14
NEW EVENT!
branddrivendigital.com

28. SAVE THE DATE!
Social Brand Forum 2015
October 15–16
Photo via Flickr user Rosmary

29. #SocialBrand14
Let us know what you’d like to see at
#SocialBrand15

30. SEE YOU
ON THE INTERNET