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Strategy First
1. BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | spring 2013
Strategy First
How Social Media Objectives Impact
Social Media Outcomes
4. Today - Strategy First: How Social
Media Objectives Impact Outcomes
⣠Setting the Stage
⣠Outcomes: Why Strategy Matters
⣠Getting Started with Social Strategy
⣠Social Strategy Boot Camp
27. Unpacking the âServing Menâ
⣠WHY are we doing this? â Business objective
⣠WHAT are we doing? â Something with social media*
⣠WHEN does this happen? â Timing
⣠WHERE does this happen? â Offline & online space
⣠WHO does this involve? â Personnel
⣠HOW do we get it done? â Tools
* Are you sure it has to be social media?
29. 5 Uses of Social Media
⣠Branding
⣠Sales
⣠Market Research
⣠Customer Service
⣠Lead Generation
30. No BS 7 Uses of Social
⣠Brand Awareness
⣠Protect Brand Reputation
⣠Enhance Public Relations
⣠Build Community
⣠Enhance Customer Service
⣠Facilitate Research and Development
⣠Drive Leads and Sales
31. ⣠Branding
⣠Building a Community
⣠Public Relations
⣠Market Research
⣠Customer Service
⣠Leads & Sales
The 6 Things Social Media Can Do
33. Des Moines - April 11th
Science Center of Iowa
REGISTER NOW >>
SocialStrategyBootCamp.com
Promo Code: DSMsocialPhoto via Justin Tedford Photography
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35. nick westergaard | branddrivendigital.com | spring 2013
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: worktalkshow.com
twitter: @nickwestergaard