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BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
Soundbites 

and Stories
Communicating Your Message Effectively 

Among Today’s Distracted and Digital Media
1
The Media 

Coverage Problem
We All Want Coverage But …
How to We Leave Tasty
Soundbites?
Photo via Flickr user weather-systems
2
How to Tell 

Your Story
Photo via Flickr user klynslis
Be Available
Do Your Homework
Photo via Flickr user levinardo
MORE
ISN’T ALWAYS
BETTER
SOMETIMES IT’S JUST 

MORE
THREE
IS ALL YOU NEED
‣ Key Benefits
‣ Emotions Evoked
‣ Beginning > Middle > End
HOW TO USE YOUR 3?
– larry smith, founder of six-word memoir® project
LIMITATIONS
force us to be
more CREATIVE.”“
Share with Your Team
Photo via Flickr user bengrey
Check for Red Flags
Photo via Flickr user freddieboy
Photo via Flickr user infomatique
Be Yourself
Repetition
Photo via Flickr user garyknight
Know Your Plugs
Photo via Flickr user freddieboy
Ask Your Own Questions
Photo via Flickr user dbrekke
3
Next Steps
To Recap
‣ Be Available
‣ Do Your Homework — 3 Things
‣ Be Yourself
‣ Don’t Forget Your Own Questions
‣ BONUS …
Conversation Framework
‣ Education — Academic, athletic, and artistic opportunities
‣ Recreation — From the speedway to concerts in the park …
‣ Location — "The Middle of Everywhere"
Stand Out with Contrast
Photo via Flickr user dbrekke
4
Panel 

Discussion
nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
Questions?!
blog: branddrivendigital.com
podcast: worktalkshow.com

twitter: @nickwestergaard

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