27. snapchat vocabulary
‣ Stories — Stitched together content that stays for up to 24 hours
‣ Discover — A more permanent home for brands; professional
“one-to-many” publishing platform — selling content NOT ads
28.
29. none of the usual profile features
‣ NO bio
‣ NO profile pic (can take a basic “ghost pic”)
‣ NO link to your site
‣ NO easy URL to share with potential followers
‣ NO way to show up as suggestions are based on a user’s contacts
‣ NO robust search — Fox Movies isn’t foxmovies
39. strategic uses
New Orleans Saints
Behind the Scenes
Hubspot
Culture
Gatorade
Sponsorship/Branding
Everlane
Product Previews
General Electric
Branding
60. ‣ Sour Patch Kids @sourpatchsnaps
‣ Everlane @EVERLANE
‣ General Electric @generalelectric
‣ Gatorade — no account but sponsored lens
‣ Warby Parker — @warbyparker
‣ GrubHub — @grubhub
‣ The New York Times — @thenytimes
‣ DJ Khaled — @djkhaled305
‣ Domino’s Pizza UK — @DOMINOS_UK
‣ Hubspot — @hubspotinc
10 brands doing it right on snapchat
Source: Hubspot