The document discusses the rise of visual content on social media and provides tips for brands to prepare. It notes that 44% of users are more likely to engage with brands that post photos compared to other media. Popular visually-focused social networks like Instagram, Pinterest and Tumblr are discussed. Trends like sharing more images and video on platforms are highlighted. The document concludes by providing six ways for brands to prepare like having a visual plan, investing in photography, teaching storytelling and involving fans.
40. Issues with Visual Content
‣ No Links — “The Junk Web”
‣ Introducing Humor — May Not Be As Funny As You
Think!
‣ Potential for Abuse — Only Using Visual
‣ However ...