This document discusses how to effectively use Instagram for brands. It provides key Instagram statistics like having over 600 million monthly active users who are primarily younger than 35. It explores how brands can engage on Instagram through posting photos and videos daily using hashtags and location tags. Case studies of Audi and Indian Motorcycles show how high quality photos and engaging hashtags can increase likes and comments. The document emphasizes that Instagram should not be overlooked as it is an important part of the larger Facebook network and critical for reaching younger audiences.
1. nick westergaard | branddrivendigital.com
social spotlight
InstagramHow to Create a Picture Perfect Presence on
the Social Web’s Most Unique Social Network
36. story tips
‣ Follow and engage with others first — get story ideas
‣ Don’t go unfiltered — add color, scribbles, and icons
‣ Respond to story comments (and comment on others)
‣ Posting daily drives profile traffic
‣ Save story content for repurposing
37. 10xhigher than facebook,
54x pinterest, 84x twitter
Source: Forrester
engagement with brands on instagram is
38. posts by top brands have a long life
Source: Simply Measured
52. ‣ Clicks to website
‣ Video views
‣ Page post engagement
‣ Website conversions
‣ Reach and frequency
‣ Mass awareness
‣ Mobile app installs
‣ Mobile app engagement
instagram advertising objectives
61. instagram measurement
‣ Very little data — no links
‣ Followers
‣ Likes
‣ Comments
‣ Engagement of Community (like Audi)
62. ‣ National Geographic
‣ Nike
‣ Victoria’s Secret
‣ FC Barcelona
‣ Real Madrid FC
‣ 9GAG
‣ Nike Football
‣ NBA
‣ H&M
‣ Chanel
Top 10 Brands on instagram
Source: Statista