To Create Your Own Wig Online To Create Your Own Wig Online
Foursquare Social Spotlight
1. nick westergaard | branddrivendigital.com | summer–fall 2013
social spotlight
Foursquare
Check-In to the Power of Brand Building
via Location-Based Social Media
27. 10 Most Followed Companies
‣ Starbucks
‣ MTV
‣ History Channel
‣ Ellen DeGeneres Show
‣ CNN
‣ Bravo
‣ VHI
‣ People Magazine
‣ Louis Vuitton
‣ New York Times
28. Measurement
‣ Depends on strategy — offers, etc.
‣ Total likes on brand page
‣ Total number of check-ins
‣ Number of offers redeemed
‣ Increase in sales — if you can tie it back to
Foursquare offer