This presentation was originally given at the first BarcampICR in Iowa City, Iowa. Learn more about Nick as a speaker at www.nickwestergaard.com/speaking

1. BRAND DRIVEN
COMMUNITIES
NickWestergaard.com
@NickWestergaard

2. What am I
passionate about?

3. BRANDING SOCIAL MEDIA

4. BRAND DRIVEN

5. 1,500

6. 500 billion

7. BRANDING SOCIAL MEDIA

8. BRAND
DRIVEN
COMMUNITY
SOCIAL TRADITIONAL
MEDIA BRAND MEDIA

9. BRAND
DRIVEN
COMMUNITIES

11. photo via Fran Simo / Flickr

12. photo via feastoffun.com / Flickr

14. 6 TRAITS

15. MOTIVATED
BY MASLOW
photo via jeffeaton / Flickr

16. photo via Kilgub / Flickr

17. SOCIAL

18. GATHER
OFFLINE
photo via Wajimacallit / Flickr

19. HELP EACH
OTHER
photo via Jonathan Cohen / Flickr

20. photo via C! / Flickr

21. COMMUNITY
VALUE

22. ACCESSIBLE CONVERSATIONS
BRANDING SOCIAL MEDIA

23. BRANDING

24. “THE REALITY OF THE NEW MEDIA WORLD ...
...is that if your brand does ... it can become irrelevant.
not have a belief, if it does It can be ignored, or even
not have a soul and does become a focal point for
not correctly architect its online contempt.”
messages everywhere it
touches consumers ... – Lee Clow

25. BRAND DNA
- Who you are
- What you say
- What you stand for

27. CASE STUDY

28. CREATION STORY

29. CREED

30. ICONS

31. RITUALS

32. PAGANS

33. SACRED WORDS

34. LEADER

35. NEED THESE ELEMENTS
PACKAGED UP
SOCIAL
MEDIA

36. HOW WE DELIVER THE MESSAGE?

37. SOCIAL
MEDIA

38. COMMUNITY
BUILDING
photo via Pat Scullion / Flickr

39. YOUR
WEBSITE
photo via JimmyWayne / Flickr

41. photo via xcode / Flickr

44. SHARE &
ENGAGE
photo via furiousgeorge81 / Flickr

46. photo via chaztoo / flickr

47. WHAT ARE PEOPLE TWEETING?
Pointless Babble
Conversational
Pass-Along Value
Self-Promotion
News
Spam 4% 4%
6%
9%
40%
38%
Source: Pear Analytics

48. photo via wili_hybrid / Flickr

49. 12:1
photo via bengrey / Flickr

50. photo via lumierefl / Flickr

52. GO VIRAL
OVER A
MILLION
VIEWS

53. photo via nan The Suss-Man (Mike) / Flickr

55. Groups

56. RE-CAP

57. BRANDING SOCIAL MEDIA

58. {
Creation story
Creed
Icons
BRANDING Rituals
Pagans
Sacred words
Leader

59. SOCIAL MEDIA
WEBSITE / BLOG

60. BRAND-DRIVEN COMMUNITY
SOCIAL TRADITIONAL
MEDIA BRAND MEDIA

61. CLOSING

62. EVERYONE’S A MARKETER
photo via Wayne Large / Flickr

63. BRAND BUILDERS

64. EARLY ADOPTERS
MAJORITY
(early & late)
EARLY
ADOPTERS
LAGGARDS
S
ATOR
INNOV
Rogers Innovation Adoption Curve

65. SOCIAL SKILLS
photo via Ricky Justus / Flickr

66. THANK
YOU
NickWestergaard.com
@NickWestergaard