This document summarizes Nick Westergaard's presentation on social media strategies for brands on a budget. It discusses why scrappy strategies are needed, how to develop one by focusing first on strategy, staffing, and content. It then presents a case study of Monetate's scrappy approach, how they increased social referrals through blogging and sharing case studies. Lastly, it provides tips for scrappy brands, such as starting simple, grounding in strategy, measuring what matters, empowering teams, and iterating strategies based on results.