Where Do customers Come From?
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Where do customers come from? Where do views come from?
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Where Do customers Come From?
- 2. Customers come from being found AND FINDING YOU
- 4. WHERE do VIEWS & Shares Come FROM?
- 5. VIEWS & SHARES COME FROM SCOPE S hares/social C ollaboration O wned P aid E arned SCOPE is a model to explain Digital Media’s inner workings SCOPE goes beyond POEM (Paid, Owned & Earned Media)
- 6. FOUR WAYS TO ACQUIRE CUSTOMERS Customers are acquired via FOUR types of MEDIA / ACTIVITY Master SCOPE to collaborate & multiply your impact across four domains Social Content Paid Exposure Owned Media Properties Earned Media Exposure Communities: Curators & Collaborators Target Persona (Strangers) Customers Fans, Influencers & Sceptics x x x = BRAND IMPACT
- 7. SOCIAL CONTENT Earned, Owned & Paid are well understood, but social content is still evolving Shared Links Curated Content Media PlatfoRMS
- 8. SOCIAL CONTENT: THREE THINGS Shared Links Media Platforms Curated Content Scoopit Paperli Storify Listly Pinterest Rebelmouse Social Networks: G+, Facebook Linkedin, Twitter Sourcing: Reddit, Digg, Delicious, StumbleUpon Collaboration: EmpireAve, Triberr, Listly Platforms: Buffer, Hootsuite, Bundlepost Video: YouTube, Vimeo, etc Slides: Slideshare, Prezi etc Images: Instagram, Flickr, Imgur, etc Lists: Listly Audio: Soundcloud, Audioboom, etc Text/Docs: Scribd, Blogs, Pulse, Medium etc Media Platforms Curated Content Shared Links
- 9. LIKE an orchestra Combine all the elements to MAXIMIZE impact SocialAds FACEBOOK Prints Ads Outdoor/ BILLBoards TV/ Radio ADS Sponsors/ Product PLACEMENT Company Blog EmailList/ Newsletter Owned Media Sites HelpDesk/ Docs Lead forms Guest Posts Reviews/ Ratings UGC Media Coverage Curated LISTS (Mentions) Linkedin Twitter, G+ Pinterest, Scoopit PAPERLI REBELMOUSE Listly, Slideshare, SOUNDCLOUD Instagram, YouTube Vine LINKS Social Shares Webinars Landing Pages DIRECT SALES Search Ads ORGANIC SEARCH REFERRALS COLLABORATIVE SHARING TRIBERr GAGGLEAMP AFFILIATEs
- 10. SOCIAL NETWORKS MEDIA PLATFORMS (aka content networks) SPOT the difference Content revolves around people People revolve around Content
- 11. Are you missing out? Are you leveraging all FOUR forms of DIGITAL MEDIA Failure to do so, means you losing potential customers Self Hosted Content Integrated STRATEGY OWNED blog OWNED embeds EARNED & PAID search EARNED embeds vs Views (customers) SOCIAL search
- 12. A BETTER ENGINE FOR ENGAGMEENT BEATING Hearts Rolling Eyestrumps Sharing Like EMBED COMMENTs SOCIAL FEEDS VIEWS MEDIA PLATFORMS GIVE YOU MORE IF your content CREATEs ENGAGEMENT