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The movement from Consumerism to Activism Nick Gonios Chief Operating Officer 3eep AIMIA The future of the Consumer 20 th  August 2008
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Quick  reflection  on Consumerism
Mail Order Catalogs 2008 ,[object Object],[object Object],[object Object],[object Object]
Cell phones #2, Atlanta 2005 Chris Jordan photographer on consumerism Search YouTube:  Chris Jordan Picturing excess
Today’s consumer... celebrating mass   media
So, are we in a state of transformation from   consumers...
...to  participants ?
 
 
Nike & Advertising  “We’re not in the business of keeping the media companies alive.”  Trevor Edwards, Nike’s corporate vice president for global brand and category management “We’re in the business of connecting with consumers.”
 
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Towards  Activism
 
 
 
“ children are a mission  NOT a market” Nicholas Negroponte TED 2007
 
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Time  will  tell    Nick Gonios [email_address]   twitter/ skype: nickgonios mobile: 0416 239 111

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Movement From Consumerism To Activism Nick Gonios