The document discusses how social media has changed marketing. It outlines two promises: how social media changes marketing campaigns and principles for successful social media marketing. For campaigns, it advises creating, distributing, and analyzing content through new tools and an approach where messages are questions, channels are cultures, and metrics have new meaning. For principles, it recommends listening to understand cultures, being authentic to build trust, moving fast through iteration, and keeping content focused with constraint for creativity.
38. Changes
• Messages Are • Messages are
Statements QuesAons
• Channels are • Channels are
Conduits Cultures
• Metrics Measure • Metrics have
Exposure Meaning
65. Summary
Approach Principles
• Messages are (1) Listen
QuesAons
(2) Be Authen9c
• Channels are Cultures
(3) Move Fast
• Metrics have Meaning
(4) Less is More
66. Nick Gonzalez
• Twitter.com/NickGon
• Nick@socialmedia.com
• Blog.SocialMedia.com