Mojiva Why Were Here Narrative Sales Eu June 2011
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Mojiva Why Were Here Narrative Sales Eu June 2011
- 1. Introducing
- 2. Why We’re Here Mojiva’s mission…
- 3. Campaign Effectiveness Brand Metric Deltas Mobile vs. Online November 2007 – December 2009 20% 15% 10% 5% 0% Mobile Norms Online Norms 15% 14% 12% 10% 9% 9% 6% Message Association Unaided Awareness Aided Awareness Ad Awareness Brand Favorability Purchase Intent Mobile vs. Web: What’s The Difference? Delta: Exposed - Control
- 4. +12% 35,000 +115% 30,000 +951% -2% +65% 25,000 +34% 20,000 Users (000) 15,000 Dec-2009 Dec-2010 Note: The total audience for comScore mobiLens includes persons age 13+. 10,000 5,000 0 Google Apple RIM Symbian Microsoft Palm EU5 Smartphone Use 2010 Year-over-Year Change in EU5 Smartphone OS Users (in 000)Source: comScore MobiLens, Dec-2010 vs. Dec-2009 (3 Month Average) Source: comScore MobiLens Dec 2010 vs Dec 2009
- 5. We’ve Got Your Audience More than 565.2MM unique users globally.* Flexible targeting. Precise reporting and analytics. * Based on internal Mojiva data from May 2011, global
- 6. We’ve Got Your Audience Targeting
- 7. We’ve Got Your Audience Big Brands Work With Us Brand Advertisers Publisher Snapshot Source: BIA/Kelsey
- 8. 98.4 You’re in Good Company 94.0 90.2 Enhanced Reporting Capabilities 86.6 77.9 • Track campaign performance in real-time • Gain insight intocampaign delivery • Achieve high CTRs and conversions with optimization • Detailed conversion tracking • Source: BIA/Kelsey
- 9. 98.4 You’re in Good Company 94.0 90.2 86.6 77.9 • Source: BIA/Kelsey
- 10. 98.4 You’re in Good Company 94.0 90.2 See Mobile Rich Media in Action 86.6 mojivamca.com 77.9 Source: BIA/Kelsey
- 11. 98.4 You’re in Good Company 94.0 90.2 Rich Media Creative Opportunities 86.6 77.9 Expandable Execution by: Celtra Tap-to-watch Execution by: Celtra Source: BIA/Kelsey
- 12. You’re in Good Company 98.4 94.0 90.2 Rich Media Creative Opportunities 86.6 77.9 Interstitial Execution by: Celtra Tap-to-watch Execution by: Phluant Tap-to-gallery Execution by: Celtra Source: BIA/Kelsey
- 13. 98.4 94.0 90.2 86.6 Thank You! 77.9 If you have any questions, please don’t hesitate to contact: Name Title Email Cell Source: BIA/Kelsey