If you have a company, then you need cash flow and capital. This allows you to put resources toward new ideas, current expenses, and rapid growth. However, you need to have a solid plan to attract the right investors. Here is how to get them interested in your company:

1. How To Make
Investors
Interested In
Your Business
Nick Zamucen

2. To get investors interested, you have to get
their attention first. To get their attention,
you need to be in front of them. This can
either be online via good press or in person
at industry events. The best way to get in
front of someone is to network. Networking
can create relationships with people in the
field you are interested in and can point you
in the right direction to investors.
Get Their
Attention

3. Get Relevant
The more relevant your idea is to the
investor, the more they will listen to
what they have to say. Always tie in your
idea with the benefits to the investor.
You want to share a product that fits into
the investors’ niches. If they don’t have
an interest in your niche, they won’t
have an interest in your product.

4. It is not enough to share your business
model with investors. You need to show
them how you are different. If you can
communicate how you have a competitive
advantage, they will desire to be a part of the
action. If in doubt, remember that getting
their money back is the number one concern
on their mind.
Build Desire

5. You want to go into the meeting with your
potential investors prepared. Talking about
the business and what the product or
service does for customers is the
introduction. What investors really care
about is how successful this product has
been in the past. They want to see the
potential growth this product has. Build a
report that shows these data points.
Get Proof

6. If you are not using technology to meet and raise money
for more investors, then you are truly missing out on a lot
of chances. Use crowdfunding websites, for instance.
These allow you to have entire rounds of funding while
simply creating a profile and information about your
company in a weekend.
Leverage Technology

7. THANK YOU
FOR YOUR
TIME.
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