There is a method for creating a high performance digital business strategy. It is to use the 7 Principles of Digital Business Strategy framework by www.ionology.com
7. iONOLOGY
What is Strategy?
“A strategy is a plan of action designed to
achieve a specific goal, in conditions of
uncertainty, with defined limited resources”
iONOLOGY
8. iONOLOGY
What is Digital Strategy?
“In the fields of strategic management, marketing
strategy and business strategy, digital strategy is
the process of specifying an organization's vision,
goals, opportunities and initiatives in order to
maximize the business benefits of digital
marketing to the organization.”
iONOLOGY
9. iONOLOGY
What is Digital Strategy?
“Strategy comes from identifying one or two
critical issues in the situation – the pivotal
points that can multiply the effectiveness of
effort – then focusing and concentrating
action and resources on them”
2011 Financial Times and
Goldman Sachs Business
Book of the Year
iONOLOGY
11. iONOLOGY
We Define Digital Business Strategy As…
“Digital Business Strategy is the systematic process of
diagnosing and eliminating near term challenges using
technology, in order to progress a business towards its
stated vision.
The 7 Principles of Digital Business Strategy is the most
efficient and comprehensive process available to ensure
actions are indeed strategic and not just tactical”
iONOLOGY