Tom Coughlin of Coughlin Associates shares the trends with digital media storage! This slide deck will cover multimedia content trends, content capture methods, and give you an understanding of the future landscape of content distribution and storage.

1. Future-Proofing Your Digital
Media Storage
Tom Coughlin
Coughlin Associates
Imation Webinar Series
Nexsan — 7/17/14

2. Digital Storage Supports
Modern Media Workflows--
Tom Coughlin
President
Coughlin Associates
© 2014 Coughlin Associates 2

3. Outline
• Media and Entertainment = Lots of Bytes
• Content Capture and Post Production
• Storage Technologies and Content Distribution
• Archiving and Preservation
• Conclusions
• Sources
© 2014 Coughlin Associates 3

4. 4
M&E = Lots of
Bytes
© 2014 Coughlin Associates

5. Richer Images = More Storage
• Frame rates for movie content are
increasing from the historical 24
frames per second (fsp) to 48 or 60
fps and may eventually be as high as
300 fps
• Cameras are now available that can
support 200 fps (even up to 3,000 fps)
• 4K production is commonplace but 6K
and even 8K production starting in
professional video projects
• Video resolutions of 16K and even
higher are contemplated in the future
(higher res capture = future proofing)
5© 2014 Coughlin Associates

6. New Views
• KDDI and some European
players have performed “free
viewpoint” demonstrations
with content captured using 4-
30 4K video cameras
• Light-field imaging could allow
even more immersive 2D and
3D video (greater image depth
possible, at least 3X more
storage
• This is in addition to
conventional high dynamic
range (HDR) images and
greater color depth
Lytro Light-field Camera
Free View Point Video
6© 2014 Coughlin Associates

7. How Long Until Exabyte Video?
• A calculation shows that 16,000 X 8,000 pixel
resolution, 24 bits/pixel, 300 fps raw video
content could require 115 GB/s data rates and
414 TB/hour. If this was full stereoscopic
capture then these requirements would double.
If 4 cameras were used to create data for a “free
viewpoint” presentation, the raw data would be
1.66 PB for an hour of content
• Within 10 years we could have pro-video
projects generating close to an exabyte of data
© 2014 Coughlin Associates 7

8. Virtual Reality: Making A Holodeck
• Free floating
holographic and other
advanced display
technologies—within
the next 10 years we
could approach a
display allowing you to
move within the
action—leading to
holodeck-like
experiences
From Wired Magazine
8© 2014 Coughlin Associates

9. 9
Content
Capture and
Post Production
© 2014 Coughlin Associates

10. © 2014 Coughlin Associates
Example resolution, data rates and storage capacity
requirements for professional media standards
10

11. © 2014 Coughlin Associates
Digital entertainment content workflow (after
BlueArc/HDS chart).
11

12. Profession video
camera media
© 2014 Coughlin Associates 12
2014 Digital Storage in Media and Entertainment Report,
Coughlin Associates, www.tomcoughlin.com/techpapers
Sony
CineAlt
F65 “8K”
Camera
ARRI Alexa Camera
NHK 8K Camera
For-A Super Slo Mo Camera
1,000
fps!

13. Content shot for an hour of completed work
© 2014 Coughlin Associates 13

14. Professional NLE model system
• 87.7% had DAS (compared to 87.3% in 2013)
– Over 86.5% of these had more than 1 TB of DAS (compared to 88% in 2013)
– 22.3% of these had >50 TB of DAS storage and over 6.8% had >500 TB of DAS
storage
• 75.0% had NAS or SAN (compared to 70.9% in 2013)
– 49.4% had 50 TB or more of NAS storage
– About 11% had more than 500 TB of NAS/SAN storage
Coughlin Associates Professional M&E Survey, 2009, 2010, 2012, 2013, 2014
Video Editing Station
Local
Storage
DRAM
GE Card
Or HBA
SANNAS
GE Card
Or HBA
Cloud
© 2014 Coughlin Associates 14

15. 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2012 2013 2014 2015 2016 2017 2018
TotalCapacity(TB)
NLE Cloud Capacity (TB)
NLE Local Networked Capacity (TB)
NLE Local Capacity (TB)
Post-production annual demand (TB)
2013 Digital Storage in Media and Entertainment Report,
Coughlin Associates, www.tomcoughlin.com/techpapers
© 2014 Coughlin Associates 15
• 25.6% of 2014 Survey participants use cloud-based storage in their post
production (24.7% in 2013) and 28.1% of these had >1TB of cloud storage (23%
in 2013)

16. 16
Storage
Technologies
and Content
Distribution
© 2014 Coughlin Associates

17. The Cloud for M&E Content
• In many regards cloud offerings are an out-
sourcing approach
• But there are new M&E capabilities enabled by
the rise of remote services
• Growth in cloud storage use by professional video
– Enables collaborative workflow
– Internet enabled content distribution with various acceleration
methods
– New cost effective services through the cloud enable greater
sophistication for smaller shops
– Some vendors offering cloud “archiving” services
17© 2014 Coughlin Associates

18. Increasing Role of Flash Memory in
Media and Entertainment
• Flash is the most popular storage media for
professional cameras
• Flash is used for content delivery—as an
acceleration layer
• Flash memory is starting to be used for fast
play-out in post production
• Flash memory could eventually supply primary
storage in storage systems with HDDs as
secondary storage
© 2014 Coughlin Associates 18

19. 2014 storage architecture trends
• Growing applications with
solid state storage
– Content delivery and post-
production
– Combinations of flash and HDD
– Hot storage on flash and cold
storage on HDDs and tape today
– Cold storage on flash?
• Higher speed storage
interfaces find broader use
- Thunderbolt now at 20 Gbps)
- PCIe/SATA and SAS Express
- 12 Gb/s SAS
- USB 3.2 (10 Gbps)
-100/40/10 GbE & 16 Gb FC
19© 2014 Coughlin Associates
Storage Manager
Hard Disk
Drive
Flash
Memory
Host
Interface
Flash Memory and HDDs: A Marriage of Convenience, 2011

20. The Future of Content Distribution
• MPEG H.265
encoding (up to a 50%
additional compression
beyond H.264)
– 2-3 X additional overhead
for decoding (HW products
in 2014)
– About 100 X more
processing overhead at the
source for the best quality
delivery content
• Adaptive Dynamic
Streaming over HTTP
(DASH): seamless
adaptive streaming of
content.
© 2014 Coughlin Associates 20
Typical HEVC video encoder (with
decoder modeling elements shaded
in light gray).

21. Archiving and
Preservation
© 2014 Coughlin Associates 21

22. © 2014 Coughlin Associates
Digital archive media
22
2014 Digital Storage in Media and Entertainment Report,
Coughlin Associates, www.tomcoughlin.com/techpapers
•In 2014 67.3% of the
respondents said that their annual
archive growth rate was >6% (this
was 65.3% in 2013).
•Tape and HDDs dominate long
term archival media
•Some backup to the cloud or
local network storage (increasing
trend)
•About 25.4% of survey
participants never update their
digital archives

23. © 2014 Coughlin Associates
Growth in near-line and off-line digital storage
for content archiving
23
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2012 2013 2014 2015 2016 2017 2018
Near-Line 7,040 11,332 17,238 24,474 32,596 43,894 60,960
Off-Line 10,300 14,899 18,976 22,591 26,242 31,785 38,974
Archive
Storage
(Petabytes)
Near-Line
Off-Line

24. © 2014 Coughlin Associates
Media and entertainment market storage
revenue share by segment (2013)
24
Post Production
20%
Content
Distribution
17%
Content
Acquisition
4%
Archiving and
Preservation
59%

25. 25
Conclusions
• Enabled by lower cost storage and other infrastructure--
image resolution, complexity and frame rates are increasing,
driving storage demand for content workflows and archiving
• Cameras moving to flash memory for on-board storage
• Flash memory is driving the introduction of faster interfaces
enabling speedier video bandwidths and leading to a new
storage tiering and high performance interfaces
• Cloud storage starting to show up in various M&E
applications to help create collaborative workflows, content
delivery and archiving
• Active archives are changing the face of archiving to meet
huge archive storage demand
© 2014 Coughlin Associates

26. Flexible, Efficient, and Assured Storage Systems
High-Density
Storage
Secure Archive
Storage
Unified Hybrid
Storage
26
E Series
Industry Leading Reliability
& Availability
Highly Dense Design with
240 TB in 4u
Best-in-Class TCO
Assureon
Automated archive
solution for high value data
Secure data storage for
regulated applications
Long term Audit Trail
NST
Flexible storage for mid-
sized enterprises
Hybrid design leverages
SSD for performance
Scales to 5 PB

27. Exclusive Offer
Tom Coughlin’s Newest Whitepaper
• Major trends in M&E content generation and delivery
• Major challenges for digital storage in M&E applications
• Growth in M&E content in archives, particularly active archives
• Case study addressing the M&E customer needs
27
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document image

28. THANK YOU

29. Sources
• CES and Storage Visions Conferences
(www.storagevisions.com)
• Creative Storage Conferences (www.creativestorage.org)
• 2013 and 2014 Digital Storage for Media and Entertainment
Report, Coughlin Associates
• 2009, 2010, 2012, 2013 and 2014 Survey on Storage for Media
and Entertainment, Coughlin Associates
• Go to www.tomcoughlin.com (tech papers page)
© 2014 Coughlin Associates 29